CRM & Marketing Business Analyst

hace 7 días


Barcelona, Barcelona, España Page Personnel España A tiempo completo
Analyze all current and future state CRM operations, data feeds and reports

  • CRM data verification and database health activity and reporting
  • Develop/ improve automated processes for reporting on campaign results
  • Setup, monitor and analyze permanent/seasonal control group
  • Identify the goals of direct client contact campaigns required to support the brand's business goals and objectives
  • Support Customer Engagement team to develop and implement triggerbased communications
  • Perform ad hoc analyses to support business areas and channel owners
  • Monitor, report, and present insight on CRM activities such as Newsletters, campaigns, product sales and pre and post travel communication
  • Monitor, report, and present insight on AB testing & Personalization CRM activities
  • Monitor, report, and present insight on Ancillary sales from marketing activities
  • Monitor, report and present insight on Customer segments and Customer Life Cycle
  • KPI setting and traction of campaigns
  • Ad hoc analysis based on business requests
  • Build dashboards for CRM and Paid media activities
  • Build queries to Database for data extraction
  • Feed management
Great opportunity to boost your career in an international environment|International Shared Services Centre

  • Proactive, selfgoing and service minded individual
  • Ability to learn to operate new tools
  • Minimum Basic knowledge of statistical analysis
  • Medium SQL knowledge
  • Experience working with CRM/ CEP tools such as Oracle Responsys, Salesforce, Microsoft Dynamics, Braze, Airship or similar
  • Experience building dashboards, Power BI, Tableau, Clarisights, Google Data Studio or similar
  • Experience using data warehouses, AWS, Big Query, SAP or similar
  • Experience using Google Analytics or similar web analysis tool for reporting and insights
  • R and S/HANA no requirement but a plus
International Shared Services Centre

Oportunidades de carrera y desarrollo profesional.#LI-DNP

  • Analyze and support the CRM programs related to both the airline and the loyalty program
  • Build dashboards and automate processes for reporting on campaign results
  • Use statistics to construct business insights to CRM & Marketing Business activities
CRM & Marketing Business Analyst
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