ASO Lead, EU

hace 1 semana


Madrid, Madrid, España Electronic Arts Inc. A tiempo completo

Electronic Arts Inc. is a top player in the global interactive entertainment software industry. They develop games, content, and online services for various platforms like consoles, PCs, and mobile devices.

ASO Lead EU

Join the Mobile Growth Team at Electronic Arts, where we connect with millions of players worldwide. Our goal is to engage players at every touchpoint and boost sales. We stay updated on global trends to provide relevant content and promotions to players everywhere while nurturing a creative work environment.

As the ASO Lead, you will shape the ASO strategy across EA's portfolio, collaborating with game teams, product marketing, and UA. This role offers full remote work.

Responsibilities

  • Lead and shape ASO strategy across EA's portfolio
  • Collaborate with various teams to implement ASO best practices
  • Analyze portfolio performance, identify growth opportunities, and develop strategies
  • Create growth models and forecasts
  • Stay updated on ASO trends and introduce innovation to enhance ASO efforts

Requirements

  • BA / BS in Education
  • Marketing experience with a record of boosting conversion rates
  • Proficiency in ASO A/B testing and metadata optimizations
  • Previous experience in team management
  • Understanding of App store algorithms
  • Background in handling multiple projects
  • Strong collaborative and relationship-building skills
  • Proactive with excellent project management and analytical abilities
  • Effective communication and interpersonal skills

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