Performance Marketing Specialist

hace 1 semana


Barcelona, Barcelona, España Inavitas A tiempo completo
Job summary
Taclia is a Barcelona-based tech startupFocused on developing a comprehensive solution for easy business managementLooking for creative and proactive individuals passionate about making a global impact through technology

Job seniority:
mid-to-senior level

Responsibilities

  • Lead efforts to attract high-quality paying users and potential customers
  • Implement effective segmentation strategies and personalized messaging for customer acquisition
  • Plan, set up, and manage PPC, SEM, and paid social advertising campaigns
  • Optimize keyword strategies, audience targeting, and ad settings for maximum ROI
  • Collect, analyze, and interpret data to measure campaign performance and effectiveness
  • Identify trends, opportunities, and areas for improvement based on key data and metrics
  • Develop creative ideas and innovative strategies for new performance marketing campaigns
  • Collaborate with the design team to create conversion-oriented landing pages
  • Provide clear briefings on design and content requirements to optimize conversion rate
  • Work on continuous improvement of key performance indicators, including CPA and conversion rates
  • Conduct A/B tests and experiments to identify best practices and optimization strategies
Requirements

  • At least 4 years of relevant experience in performance marketing
  • Proven track record of successful management of PPC, SEM, and paid social campaigns
  • Strong analytical skills and ability to translate data into strategic actions
  • Creativity in devising innovative strategies to improve campaign performance
  • Effective communication skills and ability to collaborate with internal and external teams
  • Strong focus on achieving customer acquisition goals and optimizing KPIs
  • Familiarity with ad management and data analysis tools like Google Ads, Facebook Ads, Google Analytics
  • Advanced English proficiency
Key Skills Needed

  • Performance marketing
  • PPC
  • SEM
  • Paid social advertising
  • Data analysis
  • Strategic thinking
  • Communication
  • Creativity
  • Ad management tools
  • English proficiency
Benefits

  • Competitive salary based on experience
  • Hybrid work model (3 days in the office + 2 days remote)
  • Opportunity to work in a growing company and have a significant impact on its success


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