Performance Marketing Manager

hace 1 semana

Madrid, Madrid, España Eventbrite A tiempo completo

As a Paid Media Specialist - Lead Generation Manager, you will be working with our Senior Performance Marketing & Growth Lead to develop our lead generation media strategy and ensure effective implementation of the highest impact Performance opportunities for the acquisition of Event Creators.


You'll partner with the Marketing, Content and Demand Generation teams to ensure that our Paid Media strategy and our content strategy are intimately tied, and keep a constant pulse on the latest trends as they relate to our business.


You will contribute to our current and future strategy as a part of the creator acquisition strategy and will be able to manage and create paid campaigns aligned with our goals.


YOU WILL:

  • Execute Paid Media campaigns and optimize media spending across performance tactics to improve acquisition metrics.
  • Monitor active campaigns in order to achieve projects as well as company goals.
  • Focus on performance strategy campaigns.
  • Develop remarketing campaigns, manage audience segments and create new ones to reach our target.
  • Analyze and report on performance metrics and identify levers to improve funnel conversion.

THE SKILLSET:

  • 5+ years experience in managing large scale campaigns across diversified channels (paid, organic, web, social media, influence marketing, etc...).
  • Lead Nurturing experience across platforms like Hubspot.
  • Platform and tool independence able to thrive using any platform, with deep understanding of the digital marketing fundamentals applied to B2B acquisition strategies
  • Strong understanding industry standard marketing channels and metrics used within them
  • Passion for staying current on the latest marketing trends
  • Proven ability to work crossfunctionally, collaborate, influence and work as part of a team
  • Excellent written and oral communication skills

BONUS POINTS:

  • Experience working in crossfunctional growth teams
  • Experience in B2B & SMB marketing, video marketing and vertical audience marketing
  • Experience using A/B test tolls (Google optimize, AB Tasty)

WHAT WE OFFER

We are committed to providing competitive, valuable and meaningful benefits for our Britelings.**
We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.


Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.

Read more about our Diversity and Inclusion work for our team, culture, and community.

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings' lifestyle.


Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family.

This includes support in a remote/hybrid environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).


ABOUT EVENTBRITE
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