Trade Marketing

hace 2 semanas

Barcelona, Barcelona, España Barilla A tiempo completo
Barilla is an Italian family-owned food company. Established in 1877, it's now an international Group present in more than 100 countries.


A world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know-how.


"The joy of food for a better life" is Barilla's purpose. Bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet. Because this is how we are nurturing the future, today. It's a commitment from field to fork, to bring to the world tasty, joyful, and wholesome products, made with selected raw materials from responsible supply chains. Because what we eat today can change our tomorrow. Because good food is a joy for the present and a choice for a better future.

BARILLA IBERIA wants to recruit a Trade Marketing & Category Development Professional. The position is based in Barcelona. The individual will report to the Managing Director - Iberia.

Job Purpose


Contribute in achieving annual targets in terms of market share, NS/UNS and customer and channel profitability by defining and executing the most effective trade marketing plans (instore & e-commerce), assortment strategies, category management projects, promotions, in store presence and field sales strategy / tools.


Key Accountabilities

  • Responsible for analysing the categories by channel, by clients and by products and have a thorough knowledge and understanding of the Spanish retail landscape (offline & ecommerce).
  • Define the assortment, merchandising, and promotional policies (by retailer and by category) and define how to activate the brands in the points of sales.
  • Actively seek to drive Instore Sales Fundamentals and support KAM in his negotiations via strong CatMan strategies / best practices.
  • Define the field sales strategy, plans & tools and act as the main point of contact for the field sales team (defining targets and measuring results).
  • Develop and execute Barilla ecommerce strategy and collaborate with key customers / KAMs to drive overproportionate growth.
  • Manage a budget in order to support the brands and secure no overspendings.

Qualifications

  • Skills & competencies: You have been building a solid professional path with successful experiences in different functions (Marketing, Trade Marketing or Sales).
  • You are recognized for your valuable contribution and your demonstration of leadership, creativity, and your ability to build strong and trustful work relationships.
  • Rigorous and wellorganized with a businessdriven mindset you have strong analytical skills and a high degree of intellectual curiosity.


 Language qualifications
  • Spanish (moderate or willingness to learn fast) and English (fluent) are mandatory.

Additional Information

  • The role is based in Barcelona (Spain)
  • Barilla supports hybrid working, as a mix of working remotely and from the office
  • The expected starting date is September/October 202
  • Barilla is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential._

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