Senior Manager, Content Design Strategy

hace 7 días


Barcelona, Barcelona, España Vista A tiempo completo

Our Team:


Vista has always been an important partner to small businesses around the world by providing high-quality print services, and now we're taking that partnership to the next level.

We're transforming our company to become the go-to partner that helps small businesses design and market their services at every point along their journey.

By providing a spectrum of design and marketing help — from the tools to create designs from scratch to the resources they need to get the right designs created for them — we're becoming the expert design and marketing partner for small businesses.

This transformation requires a global team of UX designers adept at crafting the right tools, content, and experiences to help our customers bring their visions to life.

This is where you come in.

Where we're headed:


For our transformation to be successful, design thinking and user-centered design principles have to be central to everything we do.

Since embarking on our transformation strategy, we've expanded the size of our global UX design team by over 500%, attracting some of the most talented and driven designers in the business.

In 2020, Vista acquired 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love, which also added even more talent and perspective to an already rapidly growing international team of UX designers.


What we value:

  • Effective collaboration with people across different teams and time zones
  • Delivery of unparalleled value and benefit to our customers while delivering on business goals
  • Consideration for the entire customer journey across every touch point
  • Curiosity and broad thinking around possibilities before narrowing on a solution.
  • Bold creativity

What You Will Do:


As a Senior Manager, Content Design, you will play a crucial role in shaping the overall content strategy and ensuring the seamless integration of content into our empowered product teams.

You will hire and lead a team of content designers, collaborate closely with cross-functional teams, and contribute to the overall success of our organization.

Your expertise in content strategy, information architecture, and user-centered design principles will be instrumental in delivering exceptional user experiences. You'll partner with Domain Design leaders, researchers, and product and engineer leads. The position is remote, but Vista has many collaboration spaces across the globe.

In your role you will:

  • Lead and manage a team of content designers, providing guidance, mentorship, and fostering a collaborative and inclusive work environment.
  • Define and drive the content strategy, ensuring alignment with business goals, user needs, and industry best practices.
  • Collaborate with UX designers, researchers, and stakeholders to understand project requirements, user goals, and business objectives.
  • Conduct content audits, analyze user research data, and identify opportunities for improving content quality, relevance, and structure.
  • Develop and maintain content style guides, tone of voice guidelines, and other documentation to ensure consistency across digital platforms.
  • Oversee the creation and optimization of content assets, including website copy, user interface (UI) text, microcopy, error messages, and notifications.
  • Collaborate with visual designers and developers to ensure seamless integration of content within the overall user interface.
  • Conduct user testing and gather feedback to iteratively refine and improve content design solutions.
  • Stay up to date with industry trends, emerging technologies, and best practices in content design and UX, and share knowledge with the team.
  • Effectively communicate content design concepts, strategies, and rationale to clients, stakeholders, and team members.

Your Qualifications:

We look forward to learning more about you.

  • Bachelor's or master's degree in a relevant field such as UX design, content strategy, communication design, or related disciplines.
  • Proven experience 10+ working in content design, UX writing, or a similar role, preferably within a UX design agency or productfocused organization.
  • Strong leadership and managerial skills, with the ability to inspire and motivate a team of content designers.
  • Indepth knowledge of content strategy, information architecture, and usercentered design principles.
  • Proficiency in creating and maintaining content style guides, tone of voice guidelines, and other relevant documentation.
  • Excellent verbal and written communication skills, with the ability to articulate design concepts and strategies to both technical and nontechnical stakeholders.
  • Solid understanding of user research methodologies and experience in incorporating user insights into content design decisions.
  • Proficiency in using design and prototyping tools such as Sketch, Figma, Adobe Creative Suite, or similar software.
  • Experience with Agile/Scr


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