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Senior Global Adops Executive
hace 3 meses
Agency:
Havas Media Group Spain
Job Description Summary:
Havas is one of the world's largest global communications groups, operating in over 100 countries.
The Group is made up of two major divisions:
Havas Creative Group and Havas Media Group.
We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment.
Our mission is to unite brands and people through meaningful connections, driving business success. We are the fastest growing of the global networks and have a challenger brand mentality.
We share one common purpose:
to bring media and creative closer together for the benefit of our clients.
Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.
We have a blue-chip client list including Hyundai, Kia, Jacobs Douwe Egberts, Shell, Harman and Telefonica.
Havas Media Global provide with Ad Operations services from 3 locations: Spain (Madrid), Peru (Lima) and India (Bangalore/Mumbai/Chennai), with +60 AdOps specialists working in these Havas offices.
These services are provided in the form of a Centre Of Excellence, where our teams always seek for the most efficient, innovative ways of working, processes and templates always aligned with state-of-the-art best practices.
Job Description:
Job Summary
The Global Ad Operations Manager will join a team who is responsible for the correct set-up in adservers and/or adverification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Centre of Excellence in Madrid, Spain
With functions including supervision of day-to-day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting other Havas teams across planning and trading functions, to optimize campaigns and maximize advertising results.
The role requires natural interest of understanding the overall set of ad technology platforms and inter-relationship between them to provide with best in breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients.
This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.
- Understand specificities of each client advertising stack and data collection ecosystem
- Understand client objectives and how the agency delivers media strategies to accomplish them
- Support media planning discussions regarding trafficking strategies and related measurement needs
- Liaise with internal teams (planners and traders) to provide with bestinclass tracking implementations
- Provide custom client solutions to specific tracking needs or campaign implementation (e.g. DCO)
- Steward compliance of guidelines/standards for each client, updating documentation when applicable
- Manages workload across team members, balancing demand and priorities across clients
- Oversee the correct setup of campaigns for each client following the correct guidelines/standards
- Resolve issues questions about campaign setup and trafficking with the team or 3rd parties
- Liaise with planning teams, programmatic/social traders, or publishers) to troubleshoot issues
- Liaise with 3rd party companies to find solutions or troubleshoots issues (tag management, consent, analytics, trading teams, publishers,)
- Oversee trafficking processes and ensure ongoing compliance within Global team members
- Support on training initiatives (both internally and with other AdOps teams or planning/trading teams)
- Support to keep knowledge base and client related documentation always up to date
- Support on building different tools to run and optimize execution of internal processes
- Stays aware of the latest technologies to improve agency offering
- +3 years of experience in ad operations, trafficking, and ad technologies in a Global media agency
- International experience is a plus
- Extensive experience with different adserving solutions (CM360, AdForm, Flashtalking)
- Extensive experience with main adverification technologies (DoubleVerify, IntegralAdScience, MOAT)
- Basic knowledge of tag management systems (e.g. Google Tag Manager, Tealium)
- Broad understanding of analytics solutions (Google Analytics, Adobe Analytics,)
- Broad understanding of other AdTech solutions: DSP, So
