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Prácticas Shopper Omnichannel Madrid
hace 2 semanas
Kenvue, parte de la familia de compañías Johnson & Johnson, se especializa en productos de cuidado diario. Con más de un siglo de experiencia y respaldada por la ciencia, sus marcas icónicas como NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S y BAND-AID son líderes de categoría, confiadas por millones de consumidores para mejorar sus vidas diarias. Los empleados de Kenvue comparten una mentalidad digital y un compromiso con la innovación y la calidad.
El Departamento de Shopper Marketing Omnichannel se enfoca en la colaboración con equipos multifuncionales como activación de marca, ventas y merchandising para ejecutar planes anuales desde una perspectiva tanto online como offline. El objetivo es desarrollar guías de éxito para el mercado, trabajar con agencias para crear contenido omnicanal y analizar la eficiencia de las promociones.
Objetivos Formativos:
El estudiante tendrá la oportunidad de aprender y desarrollarse en las siguientes áreas:
- Gestión de Datos y Analítica: Participar en la evaluación de la eficiencia promocional y el análisis de datos para transformar información en acciones.
- Metodologías de Gestión Innovadora: Colaborar en la creación de guías de mercado y en el desarrollo de herramientas omnicanal.
- Competencias Clave en la Integración Laboral: Desarrollar habilidades interpersonales y de comunicación al trabajar con equipos multifuncionales y agencias.
- Marketing y Business Management: Conocer la ejecución de planes de marketing tanto en tienda como en comercio electrónico.
Aptitudes del Candidato:
- Titulación universitaria en Administración de Empresas o estudios afines.
- Conocimiento avanzado en sistemas como MS Office (especialmente Excel y PowerPoint).
- Fluidez en inglés, con español como plus.
- Pensamiento analítico, habilidades de comunicación, y capacidad para trabajar en equipo y en entornos multiculturales.
Participar en este programa de prácticas de Kenvue a través del programa CITIUS proporciona una valiosa experiencia educativa que complementa la formación teórica y práctica del estudiante. Los estudiantes desarrollarán habilidades prácticas y competencias clave para su integración en el mundo profesional, especialmente en áreas de marketing, gestión de datos y trabajo en equipo, lo que les permitirá mejorar su empleabilidad y su adaptación a puestos técnicos y de responsabilidad.
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