ED, Creative Strategy

hace 2 semanas

Barcelona, Barcelona, España Novartis A tiempo completo
Job DescriptionNovartis' ambition is to be a recognized leader in customer experience and engagement.

The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.

This role is part of the Customer Experience Strategy & Activation team of the CE&E, IMI organization - a team of innovative, passionate talent focused at designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.

As Executive Director, Creative Strategy, you will lead and partner with agencies of record across brands and therapeutic areas to define the creative expression of brand and disease awareness content assets.

This role is a critical creative management function that upgrades our ability to deliver on the 'how' that captures a differentiating expression of core content assets across the sales force, web, congresses, media and patient support platforms.

Experience in providing strategic inputs that inform the creative process is an essential element of the job combined with the ability to understand the clinical context and know 'what good looks like' in order to set high standards for agencies to deliver on.


Major accountabilities:

  • Develop strategy briefs and engage with agency teams including creative functions to shape the output
  • Knowledgeable in emerging creative / storytelling trends, formats and specifications
  • Work on a wide array of brand or product challenges and engagement needs, able to translate strategic objectives into creative tactical choices that maximize customer impact
  • Define best practices in creative briefing and agency management in partnership with country leads
  • Act as expert on creative strategy design process to upskill and coach marketing colleagues globally
  • Provide direction on optimum set-up, processes and practices for agency capability management across creative deliverables, across traditional and emerging marketing channels and platforms
  • Engage and mentor and partner with design leads across the business to define strategic inputs for content and experience design Commitment to Diversity & Inclusion:Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Minimum requirements

  • 10+ years in creative strategy leadership role at an organization with responsibility over delivery of creative assets and leading agency management
  • Deep understanding of agency working model across creative and media
  • Experience in leading teams from a strategy perspective through the development and of web, sales force, conventions/physical installations that served as strategic brand differentiators
  • Track record for delivering high-quality marketing assets at a high level of refinement and ideally across global audiences
Fluent understanding of the regulatory and privacy environment in marketing to HCPs and patients Desirable requirements:

  • Excellent collaboration skills; avoid silos, across channels. Detail oriented with excellent problem-solving abilities, able to communicate and articulate solutions, both written and verbally, in a clear and easy-to-understand way.
  • Ability to navigate ambiguity, driving towards simple solutions to complex problems with a keen understanding and appreciation of user experience. Why consider Novartis?766 million. That's how many lives our products touched in 2021 and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives. We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working. We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges.
Because the greatest risk in life, is the risk of never trying Imagine what you could do at NovartisJoin our Novartis Network:

If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: are Novartis.

Join us and help us reimagine medicine.
DivisionPHARMA Business UnitREGION EUROPE PHARMA CountrySpain Work LocationBarcelona Gran Vía Company/Legal EntityNovartis Farmacéutica, S.A.Alternative Country 1United Kingdom Alternative Country 2Ireland Alternative Country 3France Functional AreaMarketing Job TypeFull TimeEmployment TypeRegular Shift WorkNoEarly TalentNo

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