Country Marketing Manager
hace 2 semanas
Your Tasks:
- You are full responsible for the Marketing Funnel optimization for Iberia meaning the successful execution of our marketing initiatives measured by Return on investment and Brand assets quality
- You are using inhouse research data and learning from the patientfacing teams, you continuously look for ways to optimize conversion rates and enhance customer experience across all channels and customer journey.
- You love the analysis of the brand situation, setting of objectives, consumer understanding, analysis of the positioning of the main competitors, positioning of the different products and communication opportunities
- You are tester obsess, doing the research, test and implement new channels and new bookings activities continuously
- You suggest on a weekly / monthly basis CAC related optimisation based on local inputs (funnel performance development, seasonality, tests, channel behavior etc.)
- You support channel owners (META, SEA..) by cocreating a process aiming at reviewing and localizing ads before going live. Also being responsible for the local agencies contacts and success.
- You work closely with our brand team to produce local shoots (testimonials and visual content), ad copy, voice over and Youtube concept for organic and paid channels.
- You love the creation, adapt and ensuring the brand match between the different messages and channel.
- You lead initiatives with the local Community and Social Media Manager aiming to define our organic social strategy and improve our brand reputation on the review platforms and on the social networks
- You are taking the full ownership of the local channels as Affiliate, Organic Social, PopUps and Influencers among others
Your Skills:
- You speak fluent Spanish and English, any other language is a plus (specially portuguese)
- You have already gained several years of experience managing 360o marketing campaigns
- You have brand sensitivity to understand Country brand customers needs.
- You have a degree in communication, marketing or economics
- You are a strong communicator, business fluent and good with numbers and brand feeling
- You have an extrem attention to detail
- You feel comfortable being accountable for big budgets and willing to test
- You have a brand feeling that you want to develop
- You like taking responsibility, are well organized and have a focused working method
What we offer:
- Activities with a steep learning curve in a highly motivated team
- Lots of space for your ideas
- Discount options for your personal aligner therapy and other dental treatments, additional benefits for family and friends
- Events with the team
- Training programs (languages, mentoring )
- Fridays Lunch at the office
About us:
DR SMILE is one of the fastest-growing digital healthcare startups in Germany.
We specialize in cosmetic teeth straightening with innovative clear aligner technology and strive to be the first dentist chain you really love.
With innovative 3D printing technologies, telemedicine capabilities, and a network of aspiring doctors, we create novel and contemporary solutions to provide high-quality dentistry.
We aim at being the first real lifestyle brand within the dental market, a market that hasn't received real disruption ever since its inception.
Our goals are high, we're hungry for success and our patient's happiness is our daily motivation.We offer flat hierarchies, a fast-paced environment, wonderful co-workers, and an impeccable learning experience.
Ready.
Steady.
Smile
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