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VP of Marketing
hace 2 semanas
About Plug and Play
Plug and Play is a top innovation platform that connects startups, corporations, venture capital firms, universities, and government agencies. With headquarters in Silicon Valley and a presence in over 60 locations worldwide, we offer corporate innovation programs and support our partners at every stage of their innovation journey, from learning to implementation. Through our startup acceleration programs and in-house VC, we drive innovation across various industries, having invested in numerous successful companies like Dropbox, Guardant Health, Honey, and PayPal.
Role Overview
As the Vice President of Marketing at Plug and Play, your main responsibility will be to spearhead our global marketing and communications strategy. This entails leading inbound and outbound marketing efforts to enhance our brand presence across 20+ industries and over 20 countries. We are seeking a forward-thinking leader who can effectively navigate complex multi-industry sales tactics and a diverse multicultural environment. Your role involves guiding our marketing team towards exceptional success, establishing unparalleled brand awareness, and aligning our marketing initiatives to drive sales, lead generation, and partnerships on a global scale.
Key Responsibilities
- Craft, implement, and refine a comprehensive global marketing plan that aligns with Plug and Play's strategic goals
- Lead and empower the marketing teams in the USA and Spain, promoting a culture of excellence, innovation, and continuous enhancement
- Collaborate closely with senior leadership to provide insights on marketing ROI for influencing strategic decisions
- Take part in high-level corporate and government meetings to synchronize on strategic projects and major deal executions
- Ensure seamless alignment of marketing efforts across diverse industries and regions, maintaining consistency with global strategies
- Drive initiatives for brand development, positioning Plug and Play as a pioneer in open innovation and investment
- Offer strategic marketing support to sales and commercial teams, providing competitive differentiation insights to boost lead generation
- Supervise cross-functional projects to ensure effective collaboration among marketing and other departments
- Utilize market research and data analysis to shape marketing strategies and product positioning
Required Experience and Qualifications
- Bachelor's degree from a reputable university; an MBA or equivalent is preferred
- 10+ years of marketing experience with a proven track record in leadership roles and team management
- Proficiency in CRM software and digital marketing tools like Salesforce and Hubspot
- Excellent fluency in English (C1 level or higher) with exceptional communication skills for a global, multicultural setting
- Deep knowledge of market research, marketing strategies, and brand establishment
- Strong analytical skills with a focus on data-driven decision-making and project management
- Demonstrated ability to lead large-scale projects across departments with a focus on innovation and strategic advancement
*All applications must be submitted in English
**Attendance policy: 3 days in the office, 2 days remote
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