Global B2B Marketing Manager

hace 7 días

Barcelona, Barcelona, España TripAdvisor A tiempo completo

London, United Kingdom Marketing & Communication 04/04/2024

Availabile in 2 locations Marketing & Communication 24/04/2024

Global B2B Marketing Manager - TheFork

Barcelona, Spain Marketing & Communication 24/04/

Welcome to TheFork We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments.

Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:

TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease

TheFork Manager: our innovative software tool that digitises restaurant operations and helps restaurateurs manage their bookings and increase their revenue

TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake.

We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally.

The B2B Marketing Manager will be at the forefront of driving business growth and brand visibility across multiple markets. This role involves crafting and executing strategic marketing initiatives that resonate with our B2B audience, including restaurants and partners. He/she will collaborate closely with country marketing counterparts and develop deep insights into the market needs and trends in order to elevate TheFork's presence in the restaurant community. The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy that encompasses website optimization, customer loyalty programs, and robust social media marketing to enhance our brand presence and drive business growth..

Key Responsibilities:

  • Develop and implement a strategic B2B marketing plan that aligns with TheFork's business objectives and targets the restaurant sector, including relevant industry partners.
  • Oversee the management and enhancement of TheFork's B2B website, ensuring it serves as an effective B2B portal for engaging restaurant partners, including but not limited to:
  • UX + mobile and customer journey optimization
  • Tracking
  • Website redesign and relaunch
  • Lead the creation and management of a customer loyalty program tailored for restaurant partners, with a focus on retention and long-term partnership development.
  • Gather insights on customer satisfaction and identify areas for improvement
  • Support creating targeted communication campaigns with CRM team, in order to keep in touch with customers through newsletters, updates, and informative content that adds value beyond the sales pitch.
  • Support strategies for cross-selling and up-selling to existing customers with CRM team.
  • Collaborate with the sales/AMs and customer service teams to ensure a seamless customer experience that reinforces trust and loyalty.
  • Define social media strategy to increase brand visibility and engagement within the restaurant community, and evaluate appropriate scope for the following:
  • Content creation - develop a content calendar that outlines what type of content
  • Community management - monitor social media channel, respond promptly to customer inquiries and foster positive interactions by engaging with followers
  • Performance analysis - Track key performance metrics, evaluate the effectiveness of social media campaigns, and identify trends, opportunities, and areas for improvement
  • Work closely with country teams to align marketing strategies with sales objectives and to provide support for sales initiatives.
  • Utilizing Net Promoter Score (NPS) data to gauge customer satisfaction and coordinate actions with countries on improvements
  • Support creating compelling sales collateral that effectively communicates the value proposition of our services to potential partners.

What we offer you

An awesome team (not everybody like our jokes, but we try our best)

A Permanent contract (that can be useful in life)

Flexible working environment (2 days home office per week)

Competitive fixed salary, bonus and equity (yes, equity)

Lunch vouchers available for each working day (because yes, we like to try our best restaurants)

International teams - More than 30 nationalities and 16 offices worldwide

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc

Continuous learning and development programs

Free access to the Calm app

A program dedicated to help you have the best work/life balance

Health insurance fully covered by the company

???? Life Insurance and Disability at no cost to the employee

Amazing offices with dining, coffee point on each floor, and leisure area

Team building events (we love karaoke. A lot. A lot.)

We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great.

#J-18808-Ljbffr

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