Digital Operations Lead

hace 7 días

Madrid, Madrid, España UCB A tiempo completo

Make your mark for patients


We are looking for a
Digital Operations Lead who is agile, innovative and with experience in the pharmaceutical sector to join us in our Immunology team, based in our office in
Madrid, Spain.



About the role
As the Digital Operations Lead, you will drive the transformation of our omnichannel, data-driven Go-to-Market model and customer-facing interactions.

You will be responsible for developing and optimizing current channels, requiring extensive digital media knowledge, expertise in marketing automation, and a passion for analytics.

Your key tasks will include creating, monitoring, optimizing, and reporting on multichannel campaigns via Sales Force Marketing Cloud, implementing lead scoring practices, conducting A/B tests, analyzing campaign data, mapping marketing processes, training teams, optimizing customer journeys, customizing marketing automation features, and cross-functional collaboration.

You will emphasize continuous improvement and challenge the status quo to enhance digital channel effectiveness.

Who you'll work with
Internal stakeholders including medical, marketing, access and sales.

What you'll do

  • Create, monitor, optimize, and report on multichannel campaigns using Sales Force Marketing Cloud.
  • Manage all steps of campaign setup with Solutions team and European Marketing resources.
  • Implement lead scoring practices to enhance conversion rates.
  • Conduct A/B tests to improve key metrics: open rates, clicks, leads, conversions.
  • Map, update, and implement marketing automation and lead generation processes.
  • Train marketing colleagues and field teams on digital marketing best practices.

Interested? For this role we're looking for the following
education, experience
and
skills

  • Bachelor or Master in Digital Management, Business Informatics, or similar qualification required.
  • Minimum 35 years of relevant digital experience in a company or agency environment.
  • Passionate about digitalization, advanced knowledge of trends, and digital communication channels.
  • Experience with marketing automation tools and Google Analytics; Salesforce Marketing Cloud preferred.
  • Fluent in Spanish with a good knowledge of English.
  • Proven track record in developing high impact omnichannel solutions aligned with ecosystem drivers.
Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients.

We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work.

We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.

Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

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