Acquisition Marketing Manager

hace 2 semanas

Barcelona, Barcelona, España Social You A tiempo completo

Acquisition Marketing ManagerReferencia:
#62923Localización: BarcelonaOur client is a training company focused on 3 areas:Health and wellness: Improve your physical and mental health with information based on the knowledge and experience of nutritionists, trainers and health professionals

Finance:
Develop the key skills and strategies to take control of your financial situation.

Learn the system that best suits you to save, increase and multiply your income, advised by the best professionals and experts in each sector.


Personal development:

Discover the unlimited potential that is in you and learn to master it to achieve all your personal and professional goals.


They offer monthly subscription the following advantages:

Unlimited access to your library of digital courses in the 3 reference areas: health and well-being, personal development and finance.

Webinars and live masterclasses every week.
Additional resources and downloadable materials to deepen learning and improve results.
Tools designed to speed up the learning process and improve your results.

Incorporation into a global community of students of different nationalities with whom experiences are shared to accelerate the acquisition of knowledge.

The Acquisition Marketing Manager is responsible for customer acquisition across all of the brand's platforms.

Working closely with the COO and the group's central performance marketing team the successful candidate will build and execute plans and campaigns for the brand.

The role will focus heavily on optimising performance marketing channelsand to identify opportunities for tactical application of the Depthowl brand to drive increased customer acquisition for the group.

Furthermore, this position will also function as a hub combining expertise across product, UX and marketing teams internally to ensure an optimal onboarding experienceis in place to drive customer acquisition and ROI.Being part of a small and highly dynamic marketing team this role requires aself-going individual who's happy to take on any challenge and proactively look for new ways to optimise our marketing efforts.

A constant desire to learn and no fear of making mistakes and talk about them loudly is traits that
we praise.

A person with an innovative mind who can energise and motivateboth colleagues and external partners will do great in this position.


Responsibilities & Duties:


Responsible for execution of DO's performance marketing plans and customer acquisition with a strong focus on mobileResponsible for detailed campaign planning and reporting on performance, working towards agreed budgets and targetsUndertake rigorous pre and post initiative analysis in relation to campaign ROI and CPA with a strong focus on optimisation and learningsUse data and ROI to drive all key decisionsResponsible for optimisation of creative messaging and landing page layoutResponsible for effective targeting and re-targeting of prospective customersDay to day management of relationships with internal as well as external agencies and suppliersKeeping up to date on the most recent developments in the digital advertising spaceConstantly looking for new opportunities and challenging the status quoRequirements:+3 years experience in a digital marketing position within an online service industry, gambling experience being considered a strong advantageExperience in working with programmatic media buyingExperience from optimising digital marketing campaignsExperience from working with mobile acquisition campaigns and tracking technologiesAnalytical skills, comfortable with numbersA creative and innovative mindA desire to challenge the status quo and to find new innovative solutions to both new and old problemsStrong written and oral communication skillsAbility to function as a self-starter with an emphasis on getting things doneWe offer:Competitive remuneration based on the expertise providedCareer plan to grow and evolve within the company.

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