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Customer Marketing Specialist Food
hace 3 semanas
Job SummaryAterrizar la estrategia de las marcas en los clientes (ECI, Dia, Consum, Levante y Cataluña e Impulso) haciendo uso de las palancas clave (Distribución, Sampling, Promoción, Visibilidad en lineal y fuera del lineal) y dotando de herramientas al Key Account y Jefe de Ventas Campo para asegurar la correcta ejecución de los objetivos tanto de marca y cuenta como del cliente, extrayendo así el máximo valor de cada cuenta.
Job ResponsibilitiesAccount Plans development due to Channel Brand PlanAssortmentPromo CalendarPoS eventsEnsure Customer Plans implementationCustomer Partnership Budget proposalsFocus Sales Teams on Monthly PrioritiesCustomer Sell-Out AnalysisArea Review MeetingsUpload Customer Promos (TPM)T2T opps identificationPricing (RGM+Sales)Deep dive Sell-Out Analysis (Nielsen) at customer levelReports & PresentationsData interpretationMarket Opps (Category & subchannels level)Shopper Analysis (Kantar)Reports & PresentationsData interpretationShopper Opps behavioursAd-hoc info support Skills and ExperienceInglés nivel medio-altoManejo P&L clientesConocimiento Mercado,Clientes y PdVAlto nivel analítico (Nielsen, Kantar, fuentes Vta Interna y externa, excel, ppt) y extracción de oportunidades de negocio-
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