Direct Retail National Lead Madrid, Spain Commercial

hace 1 semana

Madrid, Madrid, España Philip Morris International A tiempo completo
One clear purpose - to deliver a smoke-free future.

Times are changing at PMI. We've chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.

With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Introducing smoke-free products shifts the focus of our entire business.

We're fast moving from a B2B to a B2C model - and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation.

Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.

Role Mission


As a Direct Retail National Lead, you will be part of the Multinational Retail team, the most important channel for the next coming years, in a business contribution.


The Direct Retail National Lead is responsible for overseeing the day-to-day operational effectiveness & performance of the retail stores in Spain Mainland.


You will be also responsible for developing, leading and executing the operations & deployment strategy for the Spanish stores network (El Corte Ingles, Shopping Malls & Standalone Stores).


Based in Madrid, the Direct Retail National Lead role provides the proper assessment and implementation of in-store processes and policies in the center to ensure productive selling environments, while keeping the company and brand image at the highest standard.

Full compliance maintained and managed, while keeping in mind front of house (FOH) and back of house (BOH) performance, P&L & Customer experience.


Responsibilities:

Manage the annual budget of the stores to achieve the sales targets, customer satisfaction and quality of service


Ensure & evaluate the Operations in the stores on a regular basis, ensure all store standards are in place and aligned to Global company standards.

Support and maintain high operational efficiency strategy within stores

Ensure effective project management of stores overseeing the flooring teams and in charge of the stores Managers

Work closely with consumer activation manager within market to define local Retail Standards & Operations strategies.

Ensure all key communications are cascaded to store teams to in a timely manner to enable clear and communications & ensure the communications contents

Coach and Develop store operational teams in partnership with RRHH department taking care of their evaluation and development plans. Also, the good practices in store concerning the teams

Ensure the staff training and properly scheduling staff alignment with the P&L and cost efficiency

Work collaboratively with cross-functional teams to drive and deliver end-to-end process controls for operations with IT/IS / Logistics/ COD/ HR /MKTNG/ FINANCE

Ensure the implementation of New Training and Operational policies, also updating often. This includes new hires On-boarding employees

Work closely with the store manager to ensure the sales targets & monthly performance, implement actions plans to ensure the store objectives achievement

Define & review the process to drive the accuracy of stock controls within stores, Cash Management, Staff good practices, P&L costs and optimization plans

Ensure weekly operational meeting with the Store Manager to check the region status


Work closely with IT to ensure retail changes are managed, prioritized, and controlled effectively, and store technical solutions are fit for purpose and aligned to the customer experience/journey.

Ensure the safety process in-stores & deploy to all the network. Also promote the self-assessments in the stores to ensure all the processes


Daily Analyze all the sales evolution in Retail channel to ensure corrective action is taken in the event of any deviations detected to improve the qualitative & quantity KPIs performance, track, monitor, and assessment of KPIs to drive a growth as well as store-level and brand performance to ensure consistent excellence across the retail network.


Observe market & competitor behaviors, provide insights, and highlight new business opportunities that may imply expansion or deep changes, proposing the necessary actions and investment to carry them with the alignment between the Retail team.

Overall responsibility of special project execution across all applicable channels to improve retail sales, (e.g. conversion rate improvement initiative) to maximize profitability.

For special retail projects, consolidate feedback and measure the use of new tools/initiatives and ensure feedback loop to Customer Service and Global retail team.

Support the execution and coordination of market activation initiatives where sales input and activity is required, working with marketing, merchandi

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