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Email Marketing Specialist
hace 1 semana
Opportunity in the luxury hospitality sector
- Manage email and SMS campaigns, from building emails to scheduling
- Support strategic programs with manual and triggered campaigns
- Create target audiences for every message to drive engagement and revenue
- Execute A/B tests and analyze results for performance improvement
- Collaborate with designers for optimal email creative
- Ensure email frequency is balanced to prevent unsubscribes
- Provide detailed campaign performance reports
- Stay updated on industry trends and best practices
- Utilize marketing automation platforms
- Ensure compliance with email regulations internationally
- Experience with email database growth and analysis
- Knowledge of Google Analytics, HTML/CSS, A/B Testing, and CMS
- Proficiency in SQL for data analysis
- Understanding of SEO/SEM
- Strong written communication skills
- Strong project management skills and attention to detail
- Experience with Marketo
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