Senior Marketing Specialist
hace 1 semana
Fortra is looking for a Senior Marketing Specialist to help execute and support successful marketing programs and localized campaigns for France. This position may assist with a variety of marketing activities, including demand generation, digital marketing, web localization and SEO, sales enablement, tradeshows and channel enablement. You will oversee the Fortra French content in our websites and campaigns.
WHAT YOU'LL DO
- Partner with the Marketing Director to plan and support marketing activities for multiple brands and channels in France, such as lead generation programs, third-party promotions, emails, tradeshows, webinars, web localization, and other activities.
- Aid in content creation specific to the region, including emails, case studies and social media.
- Review, proof, and edit communication materials in French for accuracy and consistency of message in our email campaigns, websites, blog, collateral, webinars, advertising and social media.
- Coordinate tradeshows and events.
- Grow traffic to our websites, improving SEO and via paid advertisement.
- Support local Sales team and work with them to gather feedback on campaigns.
- Collaborate closely with entire marketing team and third parties to manage timelines and deliverables for successful marketing campaigns.
- Track, analyze, report, measure, and communicate program results
- Other duties as assigned
QUALIFICATIONS
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Four+ years of marketing experience. Knowledge and understanding of marketing fundamentals.
- French native and advanced English speaker. Knowledge of other languages is appreciated. Proficient bilingual usage of written, formal and colloquial French and American English is a must.
- Strong copywriting skills in French for email, social media, website and more is a must.
- Strong SEO knowledge and Web skills.
- Ease and understanding of technology fundamentals is preferred.
- Self-starter and problem-solver
- Strong project management skills with high attention to detail.
- Ability to work well individually and as part of a team.
- Ability to work both in a creative environment as well as a structured, process-driven one
- Ability to receive and incorporate project feedback from manager and team.
ID:2967
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