Head of Trade Marketing Spain
hace 1 semana
We are Deoleo. The Olive Oil Company
For centuries, our olive oil has been a staple of kitchens around the globe.
Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.
Deoleo is the world's largest olive oil company with world leading brands such as Carbonell, Bertolli and Carapelli. Producing our oil in Spain and Italy; and distributing our brands from Australia to Alaska. We ́re a multinational company with offices in many locations, headquartered in Madrid, Spain.Our mission is to nurture healthier futures by
_making Mediterranean goodness available to all_.**
Our ambition is to be
_the undisputed leader of the olive oil industry_.
Without compromising traditional flavors, the company strive to offer premium-quality products in line with today's lifestyles.
All Deoleo's brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU).
Beyond olive oil, Deoleo products include premium vinegars and the finest table olives available.
We are looking for an ambitious and talented profile to join our
Trade Marketing Department as
Head of Trade Marketing Spain in Rivas Vaciamadrid.
In this role you will report to the General Manager of the Business Unit Spain and you will be in charge of the Trade Marketing Team (4 people) and a team of 6 subcontracted point of sale managers.
What are we looking for?
As Head of Trade Marketing Spain, you will:
- Define and execute the trade marketing strategy and annual plan including:
- Winning assortment by cluster
- Pricing by band and sku per channel and customer
- WD obj, setting and monitoring
- Promo strategy, promo calendar, promo investment guidelines
- Visibility and merchandising
- Develop the category management strategy and action plan to be the category captain in top customers integrating shopper, customer and category insight analysis.
- Define point of sale excellence framework and develop sales support materials
- Create and coordinate an integrated business and market intelligence center of excellence to analyze the competitive scenario and competitors' strategy, including market analysis, sales dynamics, shopper/consumer evidence, and provide insight for the BU commercial execution.
- Lead the selection of external agencies: promoters, merchandisers, POS auditing
- Manage external store manager agency
- Manage new channel's activities (ecommerce, horeca)
- Manage trade marketing budget
- Manage the price architecture.
You will need some experience and knowledge to match with the role:
- Education: University Degree or equivalent qualification, post-graduate marketing qualification desirable
- Experience:
- Previous experience in account management, preferably at a national level
- Nice to have experience in Trade Marketing in a FMCG global
- It will be valued knowledge of Marketing, Portfolio strategy, BTL initiatives, RGM policies
- Strong business acumen and analytical skills
- Processorientated, factbased and a strong sense of urgency
- Good communication skills
- Processoriented, factbased and a strong sense of urgency
- Cross cultural awareness and ability to work with different cultures.
- Fluent in Spanish and English, both spoken and written.
Our DEOLEO "Live Green" benefits will include:
- DEOLEO Welcome basket, with some of our key products & brands (Carapelli, Bertolli, Carbonell, Hojiblanca, and others).
- DEOLEO Live Green digital tour with specific focus on bring life our endtoend processes (from harvest to bottle).
Be part of DEOLEO Team and you will find:
Leadership:We lead the way and empower everyone to get job done no matter position or level in DEOLEO.
Diversity:We work in a place where everyone can fit-in, embracing everyone contribution.
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Sustainability:We act in the best interest of Olive Oil sustainable future.
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Resilience:We can adapt and react with speed without losing focus on the results.
If you believe you match these values, we are looking forward to meeting you We are committed to providing equal opportunities to talent from all backgrounds.
diversity adds incredible value to our teams, our products, and our culture. And therefore, DIVERSITY is one of our key values.
We know that the best ideas and solutions come by bringing together people from all over the world and by fostering a culture of inclusion where everyone feels heard and has the chance to make a real impact.
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