Head of Consumer Engagement

hace 7 días


Madrid, Madrid, España Pepe Jeans Group (office) A tiempo completo

Overview

The Role

  • Demonstrating a deep understanding of our channels and consumers, and based on the seasonal brand calendars, generate a 360 strategy across all consumer touchpoints to deliver profitable growth in brand awareness, consideration, and ultimately sales
  • Ensure marketing activity is focused on acquisition and retention of consumers across all channels
  • Develop trade Marketing strategies to support all within the AWWG commercial network, including owned Full Price and Outlet stores, Wholesale, International & Franchises
  • Balance the need for local differences in the Marketing strategy, ensuring overall global consistency
  • Oversee the planning and execution of all instore activations and events
  • Drive the development and implementation of loyalty programs to increase engagement and retention, collaborating with crossfunctional teams
  • Oversee the planning and execution of seasonal media plans including Out of Home across our key markets, collaborating with relevant agencies and managing substantial budgets
  • Manage brand partnerships and sponsorships
  • Develop and maintain relationships with key commercial and media partners
  • Oversee budget control and ROI assessment processes
  • Manage and mentor a team of 10, providing guidance and coaching to ensure highquality execution of programs
  • Analyse consumer data and market trends to inform strategies and adjust as needed to improve results
  • Stay uptodate with industry trends and technology advancements to incorporate new and innovative consumer engagement tactics
  • Present to senior management topline performance insights and recommendations

Qualifications & Skills

  • Bachelor's degree in marketing, advertising, or related field
  • 10+ years of experience with at least 5 years of experience in a leadership role
  • Extensive trade marketing experience gained within Retail or Beauty
  • Strong understanding of consumer behaviour and Marketing best practices
  • Strong understanding of Loyalty & CRM
  • Fluency in spoken and written English
  • Flexible and professional attitude
  • Excellent interpersonal and communication skills, with the ability to build and maintain relationship with key stakeholders both within and outside the business
  • Exceptional organizational and prioritising skills
  • Ability to travel frequently within Europe


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