Digital Content Lead

hace 1 semana

Madrid, Madrid, España bp A tiempo completo

Job Profile Summary
- bp is reimagining energy for people and our planet.

  • We provide heat, light and mobility to customers worldwide. We're fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too working across our industry to improve people's lives.
  • It's crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you're from or how you live your life. A culture that values everyone benefits all of us. That's why, to help our people thrive, we nurture a truly diverse and inclusive environment.

Job Advert

Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better - and how you can play your part in our world-class team?
Join our Base management Team and advance your career as a
Digital Content Lead
The

  • This role will be tag to Spain, however other countries might be also under supervision scope

In this role You will:

  • Be responsible for digital content this role will cover consumer, loyalty and reward websites, partner 'owned' comms for example mapping and social media; maintaining existing and launching new channels (alongside communications& Externals Affairs (C&EA) to deliver the best online brand experience for our target audiences
  • Own the online visibility of our presence digitally through mapping, SEO, google review etc
  • Implement and be responsible for all digital owned channel comms and therefore an expert in the brand and how to deploy targeted messages and content for each audience group and customer segment
  • Have a close link into the digital teams in global Digital team and C&EA to ensure channels and tactics are relevant and at pace with consumer behaviour.
  • As part of Communications & Campaign UK and European team with accountability to manage digital content activity in Spain.
  • Ensure rigorous compliance with brand guidelines, media principles and group policy
  • Own the online behavioural insights of our customers to have a full picture of actual customer behaviour on line what are our customers are interested in and what they are interacting with, in support of growing M&C business in the digital space. stakeholders

What You will need to be successful:

  • University degree
  • Native speaker Spanish and fluent in English and Portuguese
  • 5+ years in leading digital content platforms
  • Experience within a fast paced consumer focused environment, managing multiple projects
  • Strong proved experience of content generation within brand standards
  • Agency leadership to develop enduring partnership relationships
  • Experience in B2C
  • Cross European countries preferable
  • Experience of using CMS platforms and Website Analytics (e.g. Adobe Audience Manager and Google Analytics) is an advantage
  • Proven ability to balance consumer experience and business goals with a strong understanding of different digital / social formats.
  • Experience instigating programs from innovation/design through to go to market strategy, implementation and evaluation others is also an advantage

At bp, we provide the following environment & benefits to you:

  • A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
  • Possibility to join our social communities and networks
  • Learning opportunities and other development opportunities to craft your career path
  • Life and health insurance, medical care package
  • And many other benefits
We are an equal opportunity employer and value diversity at our company.

We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


  • We are a global team at bp, please, help us with submitting an English CV if you are interested

Entity

  • Customers & Products

Job Family Group

  • Marketing Group

Relocation available

  • No

Travel required

  • Yes up to 10%

Country

  • Spain

About BP

CUSTOMER AND PRODUCTS
We're gearing up for the future.

At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.


  • C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our nextgeneration businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.
  • Want to join the team? This means:
  • being customer-centric, agile and responsive to changing customer needs and dynamic markets
- focusing on growth and development of customer offers
- optimising the chemicals and fuels valu

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