Area Sales Manager

hace 7 días

Madrid, Madrid, España British American Tobacco A tiempo completo


BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

ROLE PROFILE

FUNCTION:
Marketing

SUB FUNCTION:
Trade marketing

CITY &

COUNTRY:
Spain

ROLE SUMMARY

What are the key objectives and expectations from this role?

Multicategory (vaping, THP, FMC) sales area custodian and top responsible for quality of execution in all trade and brand plans within the area. Monitoring main business related KPIs to achieve, as SOM, IMS volume, distribution levels and TCI objectives for each trade channels.

Special emphasis will be placed on the "on the job training" and development of his/her direct report, in order to assure the talent pipeline for the rest of the company.

What is the direct impact of this role on the team or organization?

Reports to
Regional Manager

**Number of Direct Reports
**8-14

Core Relationships

Internal -
LEX, FIN, Procurement, Brand,Trade

External - Tobacconists, stakeholders, key retailers, HORECAs

**Geographic Scope
**Sales area

Travel Required
70%

ACCOUNTABILITIES

  • Daily control of the BAT volume, market volume and NPI introductions in her/his area in order to study new opportunity or improvement areas
  • Drive and ensure quality of execution for all Brand & Trade programmes or activities among her/his area.
  • Coordinate implementation of Brand & Trade programmes in the area, quickly reacting against competitive threats if necessary.
  • To measure and assess results against RTM KPIs (SOM, Distribution Levels, OOS, TCP compliance and Product quality at retail) and Consumer Activation's KPIs (Visibility SOV, Quality of brand activation and TCI) in order to generate SOM Growth and BAT Brand's equity among retailers and consumers
  • To lead, manage, develop and coach the team under his/her responsibility in order to achieve a highly motivated and high performing team that performance is superior to the competition.
  • To ensure the appropriated training and induction for her/his team, in business relevant areas (Tobacco industries, product, competitors, BAT internal systems, legal restrictions, etc)
  • To propose and manage the assigned area resources in line with TCI guidelines to maximise return on investment based on key objectives for the area, as well as ensuring proper resource allocation to team and to support implementation of projects/activities.
  • Ensure teams reports daily in Company systems and
  • Ensure data gathered by area team is correct ensure correct feedback for SRM, Trade & Brands teams.
  • Engagement with key business partners in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading Generation of ideas on how to develop innovative solutions for all sales channels in the area.
  • To support the Line Manager (Senior Regional Manager) with relevant information on the team under his responsibility to feed the Talent Pipeline meetings.
  • Monitoring environmental, health and safety standards to make sure the company fully meets the external and internal requirements and create best practices which further enhance the overall wellbeing of our employees

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

  • Approximately 3/4 years of experience in trade marketing/sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company that has incorporated a trade channel and account management approach.
  • Experience in People Management.

Technical / Functional / Leadership Skills Required

  • Managerial & Interpersonal Skills
  • Motivating, coaching and developing people
  • Depth Sales and Field experience
  • Leadership skills and potential
  • Superior selling skills
  • Customer service orientation
  • Clear understanding of BAT trade strategies
  • Crossmarket knowledge
  • Teamwork and cooperation
  • Strategic and analytical thinking

Education / Qualifications / Certifications Required

  • University degree.
  • Good English language ability. Can converse confidently (C1)

BENEFICIAL

  • MBA or Master Degree
  • Other European language is a plus

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women's Day Best Practice winner
  • Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We kn

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