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Marketing Manager Emea

hace 3 meses

Barcelona, Barcelona, España Marlex A tiempo completo
Desde Marlex Human Capital estamos colaborando con una importante empresa internacional dedicada al sector industrial, que actualmente tiene la necesidad de incorporar a su equipo a un/a Marketing Manager EMEA

¿Cuál será tu misión en la empresa?
En dependencia del responsable de la figura de Global Marketing Director, la persona seleccionada se encargará de:
La definición, implementación y seguimiento de estrategias e iniciativas multicanal centradas en el cliente.

Orientar y canalizar la venta B2B de tus grupos objetivo a través de todos los canales con el fin de apoyar los planes de crecimiento y ampliar aún más la conciencia de marca.

Definir la estrategia de marketing y la planificación anual de marketing (incluida la planificación presupuestaria) para tu área de responsabilidad.

Gestión y expansión de la presencia online específica del grupo objetivo, así como control e implementación de medidas de apoyo, como SEO, SEA, marketing de contenidos, etc.

Planificación, mejora y ejecución de las actividades de marketing comercial y de productos en estrecha colaboración con las unidades regionales.

Concepción y ejecución de campañas de captación de clientes potenciales y otras medidas de apoyo a las ventas. Planificación y ejecución de eventos internos y externos, así como participación en ferias comerciales.

Realización de análisis de mercado y de grupos destinatarios, en particular para definir personas, grupos de clientes y ofertas coherentes.


Al perfil seleccionado se le ofrece:
Contrato indefinido Posibilidad de crecimiento Buen ambiente de trabajo, celebraciones y eventos divertidos. Modalidad híbrida de trabajo Beneficios Corporativos Eres el/la candidato/a ideal si...

Experiencia deseable:
al menos 5 años de experiencia en el puesto de la vacante Grado o Licenciatura en Marketing, Comunicación o similar (valorables formaciones de master y/o postgrado)

Idiomas:
Castellano e Inglés (valorable conocimiento de alemán) Capacidad de trabajar en equipo Carnet de conducir B