Senior B2B Marketing Specialist
hace 2 semanas
Welcome to TheFork We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments.
Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:
TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease
TheFork Manager: our innovative software tool that digitizes restaurant operations and helps restaurateurs manage their bookings and increase their revenue
TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake.
What you will do:
Looking for a strong B2B marketer that will support us to scale our acquisition efforts, maximize our retention rate, and build a strong brand within the hospitality industry.
As the Project Manager you will ensure a consistent experience across all touch points for our restaurant partners, both our prospects and our clients. Your role will be transversal and you will be working with local and central marketing teams and our sales teams on a daily basis.
Main Responsibilities:
- B2B Marketing Plan for Spain. You will be responsible for adapting the Global plan in your market, coordinating the activities within it and liaising with our Sales team and marketing functions, always being supported by an external agency with the objective to improve TheFork awareness and reputation in the restaurant sector.
- Inbound: Optimize our lead generation efforts together with the Central Sales team and Local Sales teams. Monitor results and share them with the sales & marketing team.
- Communication: Ensure all of our B2B communications are aligned with our brand strategy, guidelines and ambition.
- Sales Team Support: Manage sales materials & needs to support our acquisition and retention efforts. Define our content marketing approach, create the content required and orchestrate its implementation during the year. Actively collaborate with the Spanish Marketing Director and Sales teams to develop a holistic B2B Marketing Strategy.
- Content: Coordinate, maintain and publish content on our B2B Site & Blog pages together with the external agency.
- NPS: Owning and growing restaurants satisfaction by identifying drivers of satisfaction & irritants through the NPS of customers & restaurants and follow up to take actions with stakeholders related.
- Paid online campaigns: work together with our local & central brand team in order to develop the creativities for B2B paid campaigns. Coordinate the implementation & monitoring the results
- External partners: Building relationships with external partners (brands & B2B agencies)
Who you are:
- Minimum 5 years of experience in B2B Marketing, an experience in a B2B Agency is a plus.
- Analytic profile:All activities will be supported by data analysis so you have to be available to manage and analyze data results.
- Spanish native and High level of English.
- High knowledge of Spanish gastronomic market, industry relations is a plus.
- Experience in project management in an international company and with the ability to manage several projects at once, with a high autonomous capacity.
- Experience in Sales & Commercial environments, capacity to negotiate.
- Experience with Paid Advertising (Adwords & Paid Social).
- Experience with content marketing, developing a content creation and distribution strategy and executing it.
- Capacity to prepare, analyze and present statistical information.
- Ability to adapt to a fast-paced moving working environment.
- You have some knowledge in one of these tools is a plus: Google Analytics, Drupal, Google Ads
What we offer:
An awesome team (not everybody like our jokes, but we try our best)
A Permanent contract (that can be useful in life)
Flexible working environment (2 days home office per week)
Competitive fixed salary, bonus and equity (yes, equity)
Lunch vouchers available for each working day (because yes, we like to try our best restaurants)
International teams - More than 30 nationalities and 16 offices worldwide
Highly inclusive working environment
Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc
Continuous learning and development programs (with full access to LinkedIn Learning)
Free access to the Calm app
A program dedicated to help you have the best work/life balance
Health insurance fully covered by the company
???? Life Insurance and Disability at no cost to the employee
Amazing offices with dining, coffee point on each floor, and leisure area
Team building events (we love karaoke. A lot. A lot.)
We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great.
#LI-AD2
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