Traffic & Media Specialist in Consumer

hace 3 semanas

Madrid, España Signify Netherlands B.V. A tiempo completo

Weâre looking for a Traffic & Media Specialist to join our Digital Marketing Operations team in Consumer Strategy and Marketing

Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, weâre transforming our industry.

As the world leader in lighting, weâre constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, weâre breaking new grounds in data analytics, AI, and smart homes, offices, cities and more

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Traffic and Paid Media Specialist youâll be responsible for working with the paid media agency and other external third party partners to ensure that we strive for high quality traffic from our earned owned and paid channels that will drive sales. You will work ogether with a team of campaign builders, traffic and media specialists, SEO and CRO managers, web specialists and insights managers â as well as other stakeholders who are based in Madrid and The Netherlands. 

Weâre on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch

What youâll do

  • Responsible to co-create, design, and execute the paid campaign strategy for campaignsâ based on campaign objectives and targeted audiences, in collaboration with the Traffic & Media Lead.

  • Support on budget strategy and channel allocation, ensuring alignment among markets,   agencies, and leadership team. Oversee PO approval process.

  • Work with Local Markets to optimize central strategy and translate/localize to market needs, then jointly brief the agencies.

  • Co-create the brief with the Traffic & Media Lead and coordinate content creation with the Content House team to ensure content for the paid channels is in line with requirements and best practice.

  • Ensure correct campaign KPIs and targets are set, correct tagging is in place and all data naming conventions are followed.

  • Create toolkits, playbooks together to be deployed by the deployment team to markets.

  • In collaboration with the Traffic & Media Lead, input into campaign development with best practice from 3rd parties and /or market research companies, new industry trends, innovative and richer format assets to better meet our goals.

  • In collaboration with Marketing Insights & Performance team and the Global media agency, collaborate on reviewing campaign performance. To improve accountability & performance in-campaign, and ensure previous campaign learnings and insights are applied to future campaign planning.

  • Plan, develop, implement, and manage web and app's overall traffic acquisition strategy. Work with Traffic & Media Lead to define and execute a strategy to obtain quality traffic via paid, earned and owned (Affiliate Marketing Operations, Partnerships, Social listening, Hue website & App, landing pages

  • In collaboration with Digital Audience Specialist and the CRO expert, identify and analyze competitor websites and best practices in terms of positioning and traffic to work together ops team in improvements on the website.

  • Support in defining lower funnel tests and responsible for its execution, optimization, and improvement (markets + paid media agency).

Your qualifications

  • 5-7 years of paid media experience. Experience working for a media agency would be desirable. Focus on digital performance marketing

  • Strategic and /or media digital planning experience, including search strategy

  • Experience developing, operating, analyzing & optimizing digital paid media campaigns

  • The ability to clearly articulate and defend media recommendations and results to team members and management, aligned to agreed campaign objectives & KPIs. Deep analytical skills.

  • Full understanding of integrated marketing experience and the role digital plays in consumer journeys.

  • Hands-on use of all digital paid media platforms & channels (search, programmatic display, social, email marketing...), including the relevant ad tech platforms. Passion for media and technology

  • SEO & Google SEA certifications, Adobe Analytics & Marketing Cloud experience

  • Ease of use of platforms

  • Proficiency in English and Spanish (oral and written)

We are looking for someone who is data driven, with a digital first approach and a creative mindset. Someone who is curious, has a keen eye for detail and a strong bias for action. In terms of communication, a strong communicator, with experience working in multi-market & regional organizations.

What youâll get in returnâ¦

Weâre offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees

  • Traffic & Media Specialist in Consumer

    hace 3 semanas

    Madrid, Madrid, España Signify Netherlands B.V. A tiempo completo

    We're looking for a Traffic & Media Specialist to join our Digital Marketing Operations team in Consumer Strategy and MarketingWorking for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming...

  • Social Media Specialist

    hace 2 semanas

    Madrid, España Oceana A tiempo completo

    We are looking for a Social Media Specialist to manage and grow our social media campaigning and daily outreach. This person will be a member of the Communications Team embedded in our Campaigns in Europe. The specialist will develop and execute digital advocacy, fundraising and marketing strategy and tactics for Oceana in Europe.Click"Apply Now"below to...

  • Social Media Specialist

    hace 2 semanas

    Madrid, España Oceana Inc A tiempo completo

    LnRiLWhlYWRpbmcuaGFzLWJhY2tncm91bmR7cGFkZGluZzowfQ==toolsetCommonEs.styleToHead()LnRiLWNvbnRhaW5lciAudGItY29udGFpbmVyLWlubmVye3dpZHRoOjEwMCU7bWFyZ2luOjAgYXV0b30gLndwLWJsb2NrLXRvb2xzZXQtYmxvY2tzLWNvbnRhaW5lci50Yi1jb250YWluZXJbZGF0YS10b29sc2V0LWJsb2Nrcy1jb250YWluZXI9ImI3ZDc5MjYwYWViNTExMWUyYTQxMTdlNzMxY2FiZWQ0Il0geyBwYWRkaW5nOiAwcHg7bWFyZ2luOiAyNXB4IDBweCAwcHg...

  • Intern Fast-moving Consumer Goods

    hace 4 semanas

    Madrid, España Consumer Products Games & Publishing A tiempo completo

    Support to the Food+ division as part as of the overall strategy for the Disney Consumer Products, through the follow up of the product development process and the coordination of promotions and communication campaigns from licensees. **KEY ACCOUNTABILITIES**: - Development and follow-up of marketing and communication campaigns of licensees (promotions, in...

  • Sector Specialist en el sector de Retail

    hace 5 días

    Madrid, España Deloitte A tiempo completo

    Sector Specialist en el sector de Retail & Consumer Products. Apoyo a la función comercial en el Departamento Client & Industries Buscamos personas dinámicas, autónomas y organizadas y con gran capacidad analítica para incorporarse en Mad...< p>

  • Consumer Marketing Executive

    hace 11 horas

    Madrid, España The Estée Lauder Companies A tiempo completo

    **Position Summary** - Assists in defining the Marketing Strategy for the brand for the affiliate - Assists in building and driving the 360° consumer marketing plan across all media channels - Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is always...

  • Traffic Management Support

    hace 4 semanas

    Madrid, España Kapsch Trafficcom Transportation Sa. A tiempo completo

    Traffic Management Support MadridFull time Kapsch TrafficCom develops smart solutions to make mobility safer, more sustainable and efficient for everybody. We design, build and operate traffic management systems including connected vehicles technology and mobility demand management as well as tolling services for cities, roads, tunnels and bridges around...

  • Consumer Marketing Executive

    hace 1 día

    Madrid, España Estée Lauder - Brand A tiempo completo

    Position Summary ·Assists in defining the Marketing Strategy for the brand for the affiliate ·Assists in building and driving the 360° consumer marketing plan across all media channels ·Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital, Sales, etc) ensuring brand identity is...

  • Consumer Marketing Executive

    hace 21 horas

    Madrid, España The Estee Lauder Companies A tiempo completo

    Consumer Marketing Executive Brand: Estée Lauder - Brand Description Position Summary · Assists in defining the Marketing Strategy for the brand for the affiliate · Assists in building and driving the 360° consumer marketing plan across all media channels · Designs and executes consumer activations on and offline...

  • Consumer Marketing Executive

    hace 17 horas

    Madrid, Madrid, España The Estee Lauder Companies A tiempo completo

    Consumer Marketing ExecutiveBrand: Estée Lauder - BrandDescriptionPosition Summary· Assists in defining the Marketing Strategy for the brand for the affiliate· Assists in building and driving the 360° consumer marketing plan across all media channels· Designs and executes consumer activations on and offline working closely with necessary teams (CRM,...

  • Paid Media Specialist

    hace 2 semanas

    Madrid, España BYD A tiempo completo

    The Paid Media Specialist main responsibilities are the coordination and optimization of the paid marketing campaigns in Spain in collaboration with the local/European agency. The position has the responsibility to ensure awareness, traffic and lead generation through different channels depending on the campaign's needs working closely with the...

  • Retail Media Performance Specialist

    hace 4 semanas

    Madrid, Madrid, España REETMO MEDIA A tiempo completo

    REETMO nace como la primera Red Premium de Retail Media en España con el objetivo de ayudar a las marcas y a sus agencias a planificar sus campañas de Retail Media para que obtengan la máxima rentabilidad de sus inversiones publicitarias dentro de este nuevo entorno. Hoy en día somos el segundo player del mercado, después de Amazon, con casi 20 millones...

  • Consumer Marketing Manager

    hace 3 horas

    Madrid, España The Estee Lauder Companies A tiempo completo

    Consumer Marketing Manager Brand: Estée Lauder - Brand Description Position Summary • Defines the Marketing Strategy for the Brand in the Affiliate • Builds and drives the 360° consumer marketing plan across all media channels • Drives A&P mix optimization • Defines the Consumer Journey(s) combining all communication and...

  • Consumer Marketing Manager

    hace 12 minutos

    Madrid, Madrid, España The Estee Lauder Companies A tiempo completo

    Consumer Marketing ManagerBrand: Estée Lauder - BrandDescriptionPosition Summary• Defines the Marketing Strategy for the Brand in the Affiliate• Builds and drives the 360° consumer marketing plan across all media channels• Drives A&P mix optimization• Defines the Consumer Journey(s) combining all communication and distribution channels DP &...

  • E-Commerce Operations Specialist

    hace 1 mes

    Madrid, España Eurofirms Group Slu A tiempo completo

    Our client, a multinationals company and a world leader in information and communication technology (ICT) infrastructures and smart devices is looking for an E-Commerce operations Specialist for one of its offices in Madrid. The tasks of this position are the following: Prepare E-commerce Campaign operations and following up. E-commerce product operations...

  • Consumer Marketing Executive

    hace 1 día

    Madrid, España Estée Lauder - Brand A tiempo completo

    Consumer Marketing ExecutivePosition Summary · Assists in defining the Marketing Strategy for the brand for the affiliate · Assists in building and driving the 360° consumer marketing plan across all media channels · Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned, Digital,...

  • Consumer Marketing Executive

    hace 1 día

    Madrid, España Estée Lauder - Brand A tiempo completo

    Consumer Marketing ExecutiveDescriptionPosition Summary· Assists in defining the Marketing Strategy for the brand for the affiliate· Assists in building and driving the 360° consumer marketing plan across all media channels· Designs and executes consumer activations on and offline working closely with necessary teams (CRM, Earned,...

  • Customer Service Consumer Electronics Products

    hace 4 semanas

    Madrid, España Inneria A tiempo completo

    Do you have experience working service business of consumer electronics products? Do you want to work with an international team? At Inneria we are looking for a Customer Service consumer electronics products Assitant, to work in a multinational Telecommunications company. If you are passionate about Customer Services don't hesitate to contact us, this can...

  • Amp- Accelerated Management Program By Pmspain

    hace 7 días

    Madrid, España Philip Morris International A tiempo completo

    One clear purpose - to deliver a smoke-free future Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and...

  • Traffic Management Support

    hace 1 mes

    Madrid, España KAPSCH A tiempo completo

    Kapsch TrafficCom develops smart solutions to make mobility safer, more sustainable and efficient for everybody. We design, build and operate traffic management systems including connected vehicles technology and mobility demand management as well as tolling services for cities, roads, tunnels and bridges around the world. We develop data and video analytics...