Consumer Insights Manager
hace 3 semanas
En Hijos de Rivera tenemos una oportunidad para ti Estamos buscando un/a Consumer Insights Manager.
La misión del Consumer Insights Manager será definir y ejecutar el plan anual de investigación e insights de las marcas en función de la estrategia y necesidades de las marcas y el mercado.
Tu día a día consistirá en...
Gestionar proyectos de investigación relacionados con las categorías de agua, cerveza, zumos, sidras y otras bebidas.Investigar al consumidor y sintetizar datos de otras áreas.Colaborar con las partes clave del negocio, en particular, los equipos de marketing, estrategia, mercado e innovación, para garantizar que el consumidor y comprador estén en el centro de las decisiones y que la información se traduzca en una estrategia, planes e innovación.Actuar como partner de pensamiento estratégico para marketing, innovación y mercado.Contribuir al desarrollo de proyectos globales respetando los localismos.Coordinar con los diferentes países para ayudar a dar forma a sus proyectos y asegurar que los conocimientos sean relevantes y accionables para los mercados.Apoyar a los equipos internacionales.Agrupar fuentes de información aprovechando la tecnología.Dar servicios a los diferentes mercados y medir los KPI establecidos.Apoyar en el desarrollo del CRM / MARTECH de la compañía.
¿Qué buscamos?
Experiencia previa de al menos 5 años en puestos de gestión o con amplia exposición a la investigación de mercados.Grado Universitario en Investigación, Técnicas de Mercado, ADE o similares.Valorable Master MBA, Marketing o relacionados.Office: Word, Excel y Power Point, muy avanzados.Experiencia en Investigación de mercados y conocimiento de proveedores de investigación, así como herramientas específicas.Conocimiento de las fuentes de datos de mercado continuas (Nielsen/Kantar…)Se valorará positivamente la experiencia en proyectos de economía circular y sostenibilidad.¿Cómo te imaginamos?
Alguien en búsqueda constante de la excelencia y la máxima calidad de los datos, con una fuerte atención al detalle.Con sólidas habilidades de escucha activa para entender las necesidades de los diferentes equipos y Business Units.Capaz de trabajar de forma autónoma la mayor parte del tiempo, tomar decisiones sobre la medición o investigación necesaria en cada momento, y delegar cuando sea necesario.Con experiencia en la gestión de personas.Con experiencia en la elaboración, gestión y control de presupuestos para el departamento de Insights e investigación.
¿Te gustaría incorporarte a un proyecto innovador en un lugar en pleno crecimiento? Corporación Hijos de Rivera mantiene un compromiso constante para crear un entorno de bienestar global para nuestros equipos, de igualdad de oportunidades, de diversidad, inclusión y equidad.
¿Eres la persona que buscamos? Sube con nosotros
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