Brand Manager
hace 1 mes
¿Dónde vas a trabajar?
Important multinational company, with leading international brands, within the FMCG sector.
¿Qué harás en tu nuevo puesto?
Help on building the brand by co-owning the P&L under his/her responsibilityDrives adequate actions to reach the target sales growth and profitabilityAnalyses of Sell-Out (Nielsen) and Sell-In data in order to get insights (compare results to established objectives and to assure the effectiveness and ROI of marketing programs)Work closely and proactively with SBM to implement activities aligned with the brand attributes and values Learn how to get consumer understanding and generate actions to better serve its needs and desires Together with the SBM, he/she is the guard of the brand equity ensuring all consumer touch points are in-line with the agreed Equity pyramidAssists in developing and executing communication plan to consumer, including promotional initiatives, Brand activations and Festivals with the correct objectives/brandEnsurethatallbrandsafetyguidelines are correctlyinplaceandimplementedAssists in the identification and development of business, building ideas and working actively with other team members in BU (Sales, Trade Marketing, global teams, Supply chain…) to execute the plans that meet business objectivesCoordinates and leads external agencies projects for market research, promotional development, Promotional gadgets, communication development, new artwork development to execute the Marketing plan Generates forecast of new launches and promotions, together with Trade Marketing to ensure minimizations of obsolesces and out of stocksTogether with the SBM, controls Marketing budget under their responsibilityUse our tools to develop new products: product development tool (NPL/Devex) and New artwork tool (webcenter) and ensure to complete the right mix for the Launch Plan and with its communication to all stakeholders.
¿A quién buscamos (H/M/D)?
Educational background: Bachelor's degree required (Economics, ADE or similar). Master in marketing / MBA is a plusLanguages: Fluent in Spanish and EnglishRelevant experience in functional Marketing role in FMCG, minimum 5 years having worked in the food sector is a plus, as well as having experience with working in close cooperation with sales and both traditional and modern channels.5+ years Marketing experience in FMCG industry. Last 3 as a Product Manager.
¿Cuáles son tus beneficios?
Be part of a great organization with possibilities to grow and build a career
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