Student
hace 3 semanas
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
1. El estudiante tendrá la oportunidad de participar, bajo la guía su tutor, en la definición, el desarrollo, implementación y análisis de Planes Digitales integrados de marcas en prelanzamiento, marcas maduras con un Foco en Estrategias Omnicanal, lo que le permitirá adquirir los siguientes conocimientos:
Cómo se coordinan soluciones y campañas al Profesional Sanitario (Target) de 3 funciones internas muy diferentes, marketing-Ventas, Departamento médico o función de Acceso de Productos al mercado.
Cómo se trabaja con múltiples canales digitales propios y de terceros, con credibilidad externa para nuestro target.
En campañas dirigidas a pacientes, podrá aprender y colaborar en el proceso de desarrollo contenido editorial para un Target diferente, pacientes; y para Profesional Sanitario a través de Linkedln. En este proceso está involucrado un Community Manager Externo, área corporativa y equipo digital.
2. Aprenderá y participará en el análisis del engagement de la estrategia digital y Omnicanal de la marca, evaluando y participando en las discusiones de optimización de las campañas y Seguimiento de KPis.
3. Optimización de Engagement y KPis dentro del canal web, así como de la experiencia de usuario en contenidos en formato Audiovisual. Tendrá oportunidad de profundizar en Google Analytics, aplicar conocimientos previos y adquirido en Lilly para redefinir experiencias y campañas hacia este canal
4. Campañas de Marketing Digital de Portugal – Participará en las fases de Planificación y Seguimiento de las campañas Digitales de alguna Marca con Portugal, aprendiendo de las similitudes y diferencias entre mercados y negocios en el Hub Iberia. Aportándola una mayor visión de Hub y de la forma de maximizar sinergias.
5. Desde un punto de vista más técnico, se le dará la oportunidad de conocer y usar las diferentes herramientas digitales que dan soporte a los canales digitales: Lillyplay, Sales Force Marketing Cloud, Entorno Veeva…
En la Formación que adquirirá durante esta beca se abordará:
Marketing Y Marketing Digital: Visión, procesos y procedimiento de marketing y área digital.
Planificación y desarrollo de Campañas Digitales con 2 target: profesional sanitario y Paciente.
Métricas Digitales, Kpis, Dashboard e Impacto en el negocio.
Canales Digitales e interrelación entre ellos – optimización.
Múltiples herramientas digitales & tecnológicas.
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Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
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Student
hace 2 semanas
Alcobendas, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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hace 2 semanas
Alcobendas, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, Madrid, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, Madrid, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, Madrid, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, Madrid, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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Alcobendas, Madrid, España Lilly A tiempo completoAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...
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