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Communication & Marketing Graduate

hace 4 meses

Barcelona, España PUIG, S.L. A tiempo completo
The Opportunity
  • Location: Barcelona
  • 1 year temporary contract – dedicated for young talent
  • It is mandatory to have graduated less than 3 years ago to be able to take part in the graduate program.

Mission: Together with the Communication and Marketing teams work on the global marketing, PR & influencer strategy for Shakira and Benetton perfumes. 
Assist the two different teams: 

  • Marketing team with the development of the future marketing plans for the Shakira brand 
  • Communication team to help local markets to launch the best-in-class campaigns for Shakira and Benetton perfumes.
What you'll get to do

1. Marketing:

  • Participate on ideating concepts for new launches (moodboards, concept research, names, packaging ideas, design etc.)
  • Support the teams during all steps of innovation development & coordinate the development of all support materials to guarantee successful launch along with internal teams (communication, PR, digital, e-taiiling, POS, training materials, activation)
  • Set 360° launch strategies and operational implementation in cooperation with all departments (Trade, Merchandising, Training, Media, PR, etc.)
  • Creation of Marketing presentations for the business meetings.

2. Content creation:

  • Elaboration of briefs for service providers, production companies and external creative teams.
  • Follow-up of the shootings from preparation to post-production. 
  • Coordination with the different internal departments (marketing development, e-business,...).
  • Guarantee deadlines and project planning.
  • Guarantee the graphic charter of the brand on the different media and formats.
  • Administrative follow-up of projects

3. Influencer Marketing:

  • Influencer scouting and selection: review and evaluate (approve / reject) market profiles and proposals, analyze them via Lefty platform (official Puig’s). Follow up with local communication and marketing teams. 
  • Influencer campaigns follow up & reporting: on monthly basis; influencers’ performance update; review and validate all influencer campaigns in all markets. Work closely with HQ agencies.
  • Social media: act as intermediary between the communications and the digital departments to ensure a qualitative visibility of all the PR & influencer activations in our own channels.

4. Events & Special Projects:

  • Global events: support the coordination of global events and PR experiences for the two brands.
  • Key markets: follow up with communication manager of all influencer activations (content calendar, events, local shootings) in key markets (Global ambassadors, secondary crews in key projects).
  • Secondary markets: lead the support to secondary markets on local influencers activations – from top to end (scouting, briefs, product seeding, events…) making sure they all follow brand guidelines.

5. Communication Guidelines: 

  • Develop, together with the Communication Manager, events & influencer marketing guidelines in order to align messages and achieve one voice globally.
We'd love to meet you if you have

We are looking for a passionate candidate, with strong communication skills, both in Spanish and English, a special sensibility and taste, mixed with strong analytical and organizational skills.
•    Mandatory for graduate contract: maximum 3 years of experience after graduation
•    Experience: 1-2 years / previous internship in Marketing or Communications departments is a big plus
•    Education: Marketing & Business / Advertising / Communications
•    Languages: Fluent Spanish & English (writing & speaking)


Skills: 
•    Creative profile. Sensitivity to Fashion and beauty industry
•    Strong team spirit
•    Impressive project management and organizational skills
•    Strong communications and problem-solving skills
•    Highly organized, reactive and flexible
•    Basic graphic design skills (Photoshop, Canva etc) 
•    Microsoft office (PowerPoint, Excel, Word)

A few things you'll love about us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package