Marketing Specialist for Graduate Programs
hace 4 semanas
We are seeking a talented Marketing Specialist to join our dynamic and international team at IE University. As a key member of our Marketing Department, you will play a crucial role in developing and executing strategic marketing initiatives to promote our graduate programs.
Key Responsibilities:- Develop and implement marketing plans specifically for graduate programs, aligning with overall strategic goals.
- Work closely with academic departments to understand the unique offerings of graduate programs and develop targeted marketing strategies.
- Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for graduate programs.
- Manage the marketing budget for graduate programs, ensuring efficient allocation of resources to maximize ROI and optimize value generation.
- Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
- Support the successful launching of new graduate programs, coordinating with relevant stakeholders to ensure smooth execution.
- Monitor and report on the effectiveness of marketing campaigns for graduate programs, making data-driven decisions to optimize performance.
- Work with transversal marketers to ensure cohesive and integrated marketing strategies across all programs.
- Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
- Collaborate with the Brand and Marketing Leadership Team to ensure alignment with overall brand strategies and drive student enrollment.
- Master's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in marketing, preferably in higher education or a related industry.
- Strong analytical skills and experience with market research and data analysis.
- Excellent communication and interpersonal skills.
- Experience in developing and executing strategic marketing plans.
- Ability to work effectively in a cross-functional team environment.
- Strong project management skills.
- Creative thinking and problem-solving abilities.
If you are a motivated and results-driven professional looking to make a meaningful impact in the education sector, we encourage you to apply for this exciting opportunity to join our team at IE University.
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