Marketing Manager, Spain
Encontrado en: beBee S ES - hace 4 semanas
“At Nordberg Medical, we have a true cross-functional culture. Every opinion is valued and considered. The time we take on decision making and the solutions we offer will have a direct effect on the lives of our customers and patients. ” Angel Fariña Lago, Commercial Director Spain
Key Responsibilities Include
As the local Marketing Manager, you will develop and implement the local B2B, B2B2C and B2C Marketing Plan by aligning with the regional marketing strategy to differentiate our products, technologies, and services in the aesthetics market within the region.
Marketing Planning & Tactical Implementation
Collaborate with the regional marketing team to develop annual brand plans and co-create related tactics.Develop a local marketing plan, covering B2B, B2B2C and B2C, as relevant and in collaboration with Country Manager, Medical Manager, and other stakeholders.Translate marketing strategy into tactical plans across multiple channels, focusing on customer and patient journeys, and incorporating central materials and initiatives to meet in-country needs.Support customer segmentation and targeting activities to ensure optimal adoption of JULÄINE.Manage and maintain promotional materials and collaterals according to necessary company guidelines.Continuously scan external environment to monitor market trends, competitors’ activities, market drivers and barriers.Support KOL and medical education activities, in collaboration with medical affairs and the Nordberg Medical Institute.Lead critical activities such as HCP Promotion, Congress Planning and execution, vendor management, budget tracking, identification of best practices, and to identify, execute, and track core brand tactics.
** Field Support **
Roll out the marketing strategy to customer facing employees and provide guidance for implementation.Monitor execution, conduct field work to gain customer feedback, gain insights and reevaluate as needed.Analyse training needs and support the design of training programs to upgrade field skills in both product knowledge and scientific communication skills.
Required Qualifications
Previous experience in an operational Marketing role in the Aesthetics sector.Experience with digital- and social media marketing is essential. Experience in B2B, B2B2C and B2C Plans (strategy and implementation).Experience with CLM and understanding of CRM systems.Experience coordinating events.Prior experience collaborating with sales teams (understanding of sales mindset, timings, and requirements).Excellent written and oral communication skills in both Spanish and English are needed.
Personality
A customer-centric mindset - to help us build long-term partnerships with our customers. An ability to build strong relationships with internal and external stakeholders and collaborate and influence cross-functionally. You are able to work in a fast-paced environment, where flexibility, time-managements skills and a hands-on mentality will help you succeed.
As part of Nordberg Medical's entrepreneurial spirit and teamwork philosophy, you should exhibit behaviors aligned with our values and employee mindset: Entrepreneur, Multiculturalism, Flexibility, Trust, Excellence and Authenticity.
If this sounds like you, please apply by sending in your CV in English. You need to have the right to live and work in Spain as we are unable to sponsor work visa.
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