Senior Social Media Manager
hace 2 meses
About us
At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Building on this expertise, have now launched a new suite of GenAI and SaaS services, designed specifically for financial professionals.
With the launch of Bigdata.com we’re on an exciting journey to transform financial decision-making through cutting-edge AI and innovative data sets. Powered by RavenPack, the global leader in data analytics for financial services with over 20 years of experience and recognized as the frontrunner in the field of Alternative Data
Bigdata.com is focused on making AI truly useful for financial professionals, enabling smarter, faster, and more informed decisions. This is a unique opportunity to work on breakthrough technology used by leading financial institutions, including some of the world’s most successful hedge funds, banks, and asset managers.
Job Overview:
We are seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts and elevate the RavenPack and Bigdata.coms presence across multiple platforms.
As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.
Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies.
The ability to communicate effectively in English, both in writing and verbally is a must. Knowledge of Spanish is not a business requirement.
European Union’s legal working status is required.
Key Responsibilities:
Develop and Lead Social Media Strategy:
- Define and implement an overarching social media strategy aligned with broader marketing and business goals.
- Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
- Guide the brand voice, tone, and messaging across all social platforms.
Team Leadership Collaboration:
- Lead and mentor a future team of social media managers, specialists, and content creators.
- Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards.
- Collaborate closely with Product Marketing, Comms and Content and the Creative team to ensure alignment and consistency across all campaigns.
Advanced Content Creation Campaign Execution:
- Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences.
- Ensure the timely execution of the content calendar while responding dynamically to real-time marketing opportunities.
- Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit and other potential outlets..
Analytics Data-Driven Decision Making:
- Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot.
- Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.
- Conduct competitor and audience analysis to inform content development and positioning.
Stakeholder Communication Reporting:
- Present social media strategies, campaign results, and growth opportunities to senior leadership.
- Ensure stakeholders are kept up to date on emerging trends, campaign successes, and any challenges.
Paid Social Media Influencer Partnerships:
- Manage and optimize paid social media campaigns across platforms to maximize reach, engagement, and conversion rates.
- Identify, negotiate, and manage relationships with influencers, ensuring collaboration delivers strong brand engagement.
Crisis Management Brand Reputation:
- Lead social media crisis communications, addressing negative feedback, and maintaining brand integrity during sensitive issues.
- Ensure adherence to social media guidelines, ethical standards, and legal compliance.
Innovation Trend Monitoring:
- Stay updated on industry developments, algorithm changes, and platform features to continuously innovate in social media tactics.
- Proactively identify new opportunities for the brand to engage with audiences in creative and impactful ways.
Key Skills and Qualifications:
- Experience: 5+ years of social media management experience, with at least 2 years in a senior role.
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. Master’s degree is a plus.
- Leadership Skills: Proven experience managing a team and leading cross-functional collaboration.
- Strategic Thinking: Ability to craft long-term social media strategies with a focus on brand growth, community engagement, and business goals.
- Advanced Analytics Skills: Proficiency with social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) and experience making data-driven decisions.
- Creative Vision: Strong ability to lead content creation that is innovative, on-brand, and aligned with audience preferences.
- Paid Social Expertise: In-depth knowledge of paid social media advertising (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
- Communication: Excellent verbal, written, and presentation skills, with an ability to articulate complex strategies to stakeholders.
- Adaptability: Experience working in a fast-paced environment, with an ability to pivot quickly based on trends or business needs.
What We Offer:
- Competitive salary and comprehensive benefits package.
- Leadership role with room for professional growth.
- Opportunity to work with a creative and dynamic team.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
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