Martech Strategist

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting boundaries of marketing and technology with a holistic approach and special focus on marketing automation, personalization and intelligence with cutting edge technology and suppliers.

As an important member of the Marketing Services department, this role should integrate strategic thinking, problem-solving skills and cross-functional collaboration to execute on marketing strategy, drive innovation and business results. Moreover, it must understand not only the practical applications of the marketing craft but the technology we now use to make it happen.

Success in this role will utilize past experience to analyze business needs, partner with Omega business development, operations and tech teams, to design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre-sales approach.

ROLE RESPONSIBILITIES

Design, advice and pre-sales of marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.  Design of an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.  Participation in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business. Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.  Participation in projects: detailed definition of customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers in their complete life cycle.  Research and recommend new marketing technology products. Potentially overseeing training of marketing software and customer adoption  Guarantee Integration of marketing technology products with non-marketing systems  Train and support marketing technology products.  Understanding of marketing technology products integrations and building blocks.  Serving as super-user and product evangelist for the full stack of Martech products. Lead and inspire marketing tech initiatives throughout the company  Overseeing marketing intelligence and providing actionable insight to clients or internal stakeholders  Accompanying marketing corporate team to marketing events, demos and client locations.  Delivering presentations and performing product demonstrations.  Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

YOUR KNOWLEDGE AND SKILLS  

Minimum 2 years' experience specifying MarTech/Adtech business development,
Bachelor's degree in computer science, information technology, marketing, business, or related.  Skilled at translating technology into solutions that solve business problems. Proven working experience in leading Salesforce Marketing Cloud (SFMC) CRM solutions or other similar products. Understanding of Customer Data Platform concept and specific knowledge of Salesforce Data Cloud.  Deep understanding of Marketing Automation, Personalization, Data Driven Marketing (DDM), Multitouch Attribution (MTA), Audiences Management and Web Analytics.  Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy Previous experience within digital advertising.

Will be a plus:

Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation and Database management  Experience with supporting multiple implementation work-streams simultaneously  Strong collaboration and communication skills while working with SME's, C-Levels, PMO and business users/ stakeholders to drive business analysis/user requirements. 

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