Head of Marketing

hace 4 semanas

Barcelona, España Semrush A tiempo completo
Job Description

Hi there
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our role Head of Marketing for idea generators, planning geniuses, and natural-born analysts.

Tasks in the role
  • Building a h2 marketing team for the Agency Unit
  • Developing a work strategy for engagement vendors and partner communities
  • Developing the Agency Unit’s brand positioning and messaging
  • Developing and executing marketing strategies, budgeting
  • Develop product marketing strategy and launch online marketing campaigns across all channels to accelerate new customer acquisition and increase retention rate
  • Create ways for monetization and profitability of the product
  • Measure and optimize the customer journey
  • Perform competitive research
  • Building on the unique selling propositions
  • Collaborate with other teams
  • Make data-driven decisions and hit company goals
  • Stay abreast of industry trends and best practices in the marketing industry by performing research and monitoring
RequirementsWho we are looking for
  • At least five years of working experience in the digital marketing field
  • Solid experience in product marketing
  • At least three years of managerial experience
  • Goal-oriented and familiar with KPI-based approach to work
  • Experience in IT and understanding of the unit economy will be a huge advantage
  • Excellent verbal and written English skills (C1/C2 is a must)
  • Experience in developing and launching marketing campaigns
  • Skilled in different marketing tools (Google Analytics, Google Search Console, Tableau, etc. )
  • Project Management skills
  • High-level communication skills
  • A highly analytical approach to all ranges of marketing activities
  • Ability to work and thrive in a fast-paced, rapidly changing work environment
  • Superior written and verbal communication, interpersonal, and organizational skills to handle cross-functionally with other teams and departments
  • Must be dynamic, driven, and familiar with the Agile culture
They say there are no perfect candidates, but that might well be you, if
  • Good analytic skills and experience
  • Experience working in projects where a large share of traffic comes from the organic channel
  • Ability to convert information traffic into commercial pages
  • Experience working in corporations with sales departments will be a big plus
  • You share our common values: Trust, because we prefer to speak up and be our true selves; Sense of Ownership, because it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Changes, because we are always looking to make things better
A bit about the team

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.

Agency Unit teams create products for that allow Marketing Agencies and companies to optimize and improve their work.

We are going to grow even faster, so it’s a unique opportunity to join the team as Head of Marketing for our unit to grow the business together within a stable and growing public company.

We will try to create all the right conditions for you to work and rest comfortably
  • It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.
  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events
  • Training, courses, conferences
  • Gifts for employees
Finally, a little more about our company

We’ve been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.



Join us to fire up your careerBecome a part of the global team and build the world’s leading online visibility management SaaS platform for digital marketers.

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