Carolina Herrera CRO
hace 7 meses
The Opportunity
Reporting to the Digital Experience Manager, the Carolina Herrera CRO & Digital Data Senior Specialist is responsible for optimizing the digital experience to achieve business goals.
What you'll get to do
Strategic Optimization: Collaborate with IT and Digital teams to implement tracking tools (e.g., Google Analytics, Looker, Contentsquare, Bloomreach, SAC, etc.) to enhance the digital experience. User Insight & Experience: Analyze user interactions & sales data on digital platforms to understand behavior, preferences, and pain points, at times managing external agencies. UX / UI Optimizations: Propose improvements to UX / UI and Content teams based on derived insights. Performance Metrics: Define and monitor key performance indicators (KPIs) related to user engagement, conversion rates, bounce rates, and other relevant metrics. A/B Testing: Plan, execute, and analyze A/B tests to optimize website elements, such as layouts, content, and CTAs. Present recommendations to UX / UI and content teams based on derived insights. Segmentation: Collaborate with brand and global CRM & Media teams to analyze customer database and create user segments based on behavior, demographics, & other factors to tailor digital experiences for different audience groups. Reporting: Generate regular reports and dashboards to communicate insights to the Digital Experience Manager and other stakeholders, including top management. User Research: Collaborate with internal and external teams to conduct user tests and interviews setting up relevant hypothesis to validate. Competitor Analysis: Keep tabs on industry trends and competitors' digital experiences to identify areas for competitive advantage. Data-Driven Decision Making: Collaborate with the Digital Experience Manager to make informed decisions about website improvements, content strategy, and user journey enhancements.We'd love to meet you if you have
Minimum 5 years’ experience as CRO, Digital Analyst, UX Researcher, UX Designer, or Digital Product Owner in an agency or brand environment. Bachelor’s degree in a related field (e.g., Data Science, Communication Sciences of Design, Business Administration). Proficiency in key data analysis tools and platforms (e.g., Excel, Google Analytics, ContentSquare, Bloomreach, SAC, Python, SQL & other). Proficiency in A/B testing tools (e.g. Google Optimize, AB Tasty etc). Strong analytical and problem-solving skills. Knowledge of statistical analysis and modelling techniques. Knowledge of web tracking technologies. Understanding of user experience (UX) principles. Excellent communication skills to convey complex data findings to non-technical stakeholders. Attention to detail and the ability to spot trends and anomalies in data.A few things you'll love about us
An entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package-
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