Sales Marketing Specialist

hace 4 semanas


Barcelona, España Grupo Planeta A tiempo completo

Descripción de la oferta

En Grupo Planeta estamos buscando un/a Sales Marketing Specialist para incorporarse en nuestro equipo de Aulaplaneta

Funciones:

Identificación y seguimiento del mercado (centros potenciales, centros clientes, competencia, ...) Elaboración (junto con DG) de los planes de marketing. Definición funnels de trabajo (venta, gestión de la visita sin venta o la no visita)  Gestión y seguimiento de los sistemas de concertación de visitas. Definición de las diferentes campañas, tanto de venta como de captación y Nurturing (alineado con comercial y comunicación) Gestión y seguimiento de dichas campañas y control de los objetivos marcados Definición seguimientos de cartera de clientes y gestiones comerciales Coordinación con el resto de departamentos (evolución CRM, reporting, ...)

Requisitos

Estudios Universitarios Económicas, ADE o Empresarial Experiencia 2/3 años en departamentos de Marketing o similar. Persona proactiva con gran capacidad de gestión y de multitarea Persona con gran capacidad analítica y sintética. Habilidades comunicativas y capacidad para trabajar en equipo. Persona con dominio técnico en el uso de herramientas informáticas (Excel, Bases de datos,...)

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