Brand Marketing Trainee Temporary

Encontrado en: Talent ES C2 - hace 2 semanas


Madrid, España Red Bull A tiempo completo

The Brand Marketing intern forms part of the Brand Marketing. Working closely with the Brand Manager to contribute to the annual business plan by creating, planning and executing brand, advertising, new products and packaging initiatives while ensuring the brand is portrayed in the right way.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Using specialized tools like Nielsen, Kantar & T&A identifying growth opportunities and areas for improvement for our brand.

Build cross-functional tools to leverage key marketing initiatives in-store, inviting consumers/shoppers to participate in a Red Bull branded experience. Create and manage consumer incentives tied to brand campaigns.

Participate on the creation and process of creative pieces for advertising and POS communication in strong collaboration with the respective marketing functions (local & HQ) & creative agencies.Work together with the advertising manager to ensure the ideal campaign media mix.

Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.

Collect learnings and work on new campaign proposals for our Brand Marketing Plan ensuring alignment with national strategy

Experience in FMCG, product/brand marketing will be valued. Understanding of competitor activity and consumer behavior in a brand and FMCG context. Experience turning consumer insights into brand initiatives. Experience in branding, consumer activation programs. Travel 0-10%

Brand Marketing Trainee Temporary

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:



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