Marketing Manager, Autoimmunity

hace 3 semanas

Barcelona, España Thermo Fisher Scientific A tiempo completo

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. Our mission is to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostic technologies and clinical expertise. By striving to meet these goals, we can both offer healthcare professionals and patients around the world the benefits of predictive ability and earlier diagnosis. But the real results are in better patient care – and in improving people’s lives.

Our ImmunoDiagnostics Division (IDD) is a global leader in allergy and autoimmunity diagnostics.

Discover Impactful Work:

As the , you will beresponsible for defining, developing, and driving bold outbound and inbound, fully coordinated global multi-channel marketing campaigns, with the primary aim to raise awareness and drive demand of our autoimmunity portfolio, helping to meet global revenue and growth targets.​

A day in the life:

Independently represent and provide Subject Matter Expert (SME) knowledge of autoimmunity diseases and the EliA autoimmunity product portfolio and translate that into messaging and marketing programs that elicit action from our target audiences

Help develop global marketing programs and multi-channel content that drives demand for new and existing products within the EliA autoimmunity portfolio

Develop laboratory customer personas and buying journeys based on a comprehensive understanding of the needs and preferences of lab customers

Ensure value props, messaging, and content is tailored to and resonates with our laboratory and HCP target audiences

Reflect changes in the product portfolios and supporting evidence and translate those into value propositions that match customer needs

Identify key performance indicators to measure success and report out campaign metrics on a routine basis

Create and deliver effective sales training for autoimmunity in collaboration with product lifecycle management (PLCM) and Regional Marketing teams

Collaborate with PLCM, Medical & Scientific (MSA), Regional Marketing, other internal stakeholders and external marketing agencies to develop bold marketing content

Ensure consistency with brand and company standards.

Keys to Success:

Education

Bachelor’s degree or above in biology, immunology, or a related field

Experience

3+ years of marketing, product management, or similar experience in diagnostics, preferably including specific knowledge autoimmunity and/or the EliA product portfolio

5 years of experience in a marketing role with proven core competences: marketing program development and execution, channels, segmentation, value propositions and messaging

Knowledge, Skills, Abilities

Possess a strong understanding of autoimmunity diagnostics disease areas and technologies

Experience developing and implementing marketing campaigns to drive adoption, generate demand and on-going usage, and build dedicated customers

Experience in marketing to clinical laboratories and HCPs

Great teammate, strong collaborative skills, motivated to operate in a diverse, multicultural environment

Strong problem-solving skills and able to distill complex information into concise and easy to understand concepts and communication

Able to translate strategies into executable plans

Strong project management skills and ability to drive multiple projects forward simultaneously

Able to navigate ambiguity and handle changing priorities

Able to work cross-functionally and collaborate across global teams

Strong written and verbal communication skills and the ability to present publicly to varying audience sizes in an English-speaking environment

Able to think strategically, operate independently, take initiative, be resourceful, and exercise astute business judgment to drive execution of marketing programs

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us ( A one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Please send in your application, including a cover letter, CV (in one document) in English. Please apply as soon as possible, the position will be filled as soon as suitable candidate is found.

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