Email Marketing Manager

hace 2 semanas

Barcelona, España Mad Collective A tiempo completo

At Mad, we’re explorers of innovation, constantly testing assumptions, iterating on ideas, and pushing boundaries to elevate what’s possible.

Our projects span industries like Dating, AI, and VR, with a diverse portfolio of exciting ventures and a dynamic team of over 32 nationalities. We value collaboration, experimentation, and a results-oriented approach.

As an Email Marketing Manager, you will be the driving force behind our email strategies, with a focus on maximizing revenue, engagement, and efficiency across our internal products and external partnerships. You will own the end-to-end process of email marketing, from ideation and execution to performance analysis and optimization. Beyond execution, this role emphasizes automation, dynamic solutions, and creating scalable frameworks to maximize ROI.

You are a strategic thinker and problem solver who thrives in fast-paced environments. Your strong technical skills, deep understanding of user segmentation, and passion for testing new ideas set you apart. You’re not just about “doing”—you’re about building systems that work smarter, not harder. You collaborate effortlessly across teams and manage external relationships with transparency and professionalism.

Responsibilities:

  • Design and implement email campaigns that truly engage our audience and boost monetization
  • Create automated workflows that resonate with user behavior, preferences, and their journey with us.
  • Get creative with email templates, ensuring they reflect our changing business goals and the needs of our users.
  • Experiment with different testing frequencies, sending times, and segmentation strategies to maximize your results.
  • Perform A/B testing and dive into performance metrics to continually improve our strategies.
  • Create and uphold systems that help us track and boost revenues from our highly-engaged users.
  • Implement advanced segmentation strategies to deliver personalized content.
  • Monitor and clean subscriber lists to ensure deliverability and engagements
  • Work closely with design and development teams to ensure templates align with brand and user experience.
  • Partner with marketing and product teams to align campaigns with broader business objectives.
  • Provide clear and actionable reporting to stakeholders across all levels of the organization.
  • Onboard, manage, and negotiate with external partners to optimize campaigns.
  • Act as the primary point of contact for monthly updates, reporting, and troubleshooting.
  • Collaborate with accounting teams to ensure proper invoicing and payment handling.
  • Develop documentation for workflows, tools, and best practices.
  • Identify and implement automation opportunities to improve efficiency and scalability.

Requirements

  • 3+ years of experience in email marketing or CRM management.
  • Demonstrated success in automating workflows and building scalable processes.
  • Background in working with cross-functional teams in a remote-first environment

Technical Expertise

  • Proficient in email marketing platforms (e.g., ExpertSender, SendGrid) and CRM systems.
  • Experience with HTML/CSS for email template customization.
  • Understanding of statistical split testing and data analysis tools.

Strategic & Analytical Skills

  • Proven ability to develop and execute data-driven strategies that deliver measurable results.
  • Strong project management skills, with a focus on efficiency and attention to detail.
  • Ability to balance short-term needs with long-term scalability.

Collaborative & Communication Skills

  • Excellent English communication skills, both written and verbal.
  • Experience managing external partnerships and stakeholder relationships.
  • A collaborative mindset with a focus on team success over individual recognition.

Benefits

  • Private health and dental insurance plan for employees
  • Subsidized gym memberships and fitness classes
  • Monthly internet allowance
  • Working from home setup allowance
  • Sponsored training and development
  • Top notch Apple equipment
  • Remote policy and flexible working hours
  • Flexible Bank Holidays: design your own working calendar with a lengthy consecutive vacation day policy
  • Day off for your birthday
  • Beautiful office in Barcelona with a terrace and lunch allowance.



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