Regional Consumer Marketing Specialist for Germany and global marketplaces

hace 4 semanas

Mataró, España Nilfisk Group A tiempo completo

Regional Consumer Marketing Specialist for Germany and global marketplaces

Are you passionate about marketing, consumer engagement, and creating impactful campaigns? Nilfisk, a global player in innovative cleaning solutions, is looking for a talented Regional Marketing Specialist to join our dynamic team. If you are ready to take your marketing skills to the next level and make a difference, read on

The vacant position is within the Consumer division of Nilfisk who services consumers through off- and on-line channels predominantly in Europe. The main product lines are high-pressure washers and vacuum cleaners.

Execution focused team player

The consumer marketing function is based as a central function at Head Quarters in Denmark where the global strategies and campaigns are developed. This is combined with regional marketing hubs which manage the local execution of these strategies and campaigns. Reporting to the Global Head of Consumer Marketing your role will be twofold:

  • Execute the overall global marketing plan in your region and plan local marketing activities to support sales both online and in stores.
  • Support the development and growth of various marketplaces globally.
  • The position is in Madrid, or a can be a remote position based in Spain. You should expect some traveling approx. 20 days a year.

Region Germany:

Key responsibilities:

  • Coordinate campaigns with local sales managers and local chains and report on results.
  • Coordinate chain fairs/events and produce specific chain related marketing material.
  • Updating of the local website/webshop of the regional hub.
  • Coordinate translations of marketing materials for the hub.
  • Coordinate with external suppliers such as printers and marketing agencies.
  • Produce local promotional materials for instore activation for the hub.

Marketplaces:

Key responsibilities:

  • Updating of products (price, images, texts)
  • Planning, execution, and optimization of paid campaigns
  • Project management of ad agency for content development.
  • Perform A/B tests to optimize performance.
  • Provide regular reports on campaign performance, including key metrics and insights.
  • Work closely with cross-functional teams, including product management, E-Commerce Operations and Sales.

The ideal candidate:

We are looking for an outgoing person with a relevant academic background in communications and marketing. You should have at least 3 years of experience in and be used and be ready to solve a variety of marketing related tasks. You should be self-driven and work well in a matrix organization with many stakeholders. You need to be fluent in German and English. Furthermore, we are searching for a person who has:

  • A proven experience in consumer marketing, ideally within the consumer goods industry.
  • Proven experience with e-commerce marketplaces (Amazon, eBay, Shopify, etc.)
  • Strong analytical and problem-solving skills
  • Excellent communication and project management skills.
  • A passion for consumer engagement and a creative and innovative thinker.

We are looking for someone to start from 1st March and we will run a quick process, so please send your application as soon as possible, as we will see candidates on an ongoing basis.

We are looking forward to receiving your application in English.

Let's create a cleaner future together

La limpieza se ha convertido en una colaboradora clave para la salud y la seguridad, provocada por la technología y la innovación. En Nilfisk, somos una fuerza impulsora en este desarollo. Ser parte de Nilfisk significa pensar fuera de la caja, dar vida a tus ideas inspiradoras, compartir los resultados y aprender de tus revéses. Creemos que la diversidad es nuestra mayor fortaleza – logrando los mejores resultados con la ayuda de las amplias variedades de puntos de vista y métodos. En Nilfisk, tienes la libertad para ser tú mismo y expresar tu opinión. Nilfisk se comprometió firmemente al desarrollo y a la sostenibilidad en todo lo que hacemos. Tú estarás empoderado en tu puesto, colaborando con tus colegas apasionados en la misión de crear un futuro más limpio. Estás listo para hacer un cambio?

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