AI Automation Specialist

Who We AreAt Spoki, we're redefining how businesses communicate with their customers through innovative technology, 3x YoY growth, and a vision to become a Unicorn. We empower businesses worldwide with Conversational Commerce tools that optimize marketing, sales, and customer support - making every interaction seamless, efficient, and personalized.With WhatsApp as our core channel and AI-powered solutions, we're on a mission to help millions of businesses thrive through exceptional customer experiences.Joining Spoki means being part of a passionate and ambitious team ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.Your RoleAs an AI , you will sit at the intersection of marketing strategy, automation, and artificial intelligence. This is a hybrid, high-impact role designed for a digital marketer with strong technical skills and a deep sensitivity for marketing.Your mission is to design, build, and evolve AI-driven marketing systems that scale content production, advertising performance, ICP evolution, and buyer persona intelligence—directly supporting growth, demand generation, and sales enablement.This role is for a builder and experimenter who believes marketing should be automated, measurable, and continuously improving through AI.Your ResponsibilitiesAI Marketing Strategy & AutomationDesign and implement end-to-end AI-powered marketing automation systems.Translate marketing and business goals into scalable automated workflows.Collaborate closely with marketing, sales, and product teams to enable advanced AI use cases.AI-driven Content AutomationAutomate AI-based content generation, including:ImagesVideosPress releasesBlog postsDefine prompts, quality-control logic, and review workflows.Automate content distribution and publishing across digital channels.AI-driven Advertising & GrowthAutomate advertising campaign management (creation, iteration, optimization).Leverage AI for:Performance analysisRapid iteration of creatives and copyContinuous funnel optimizationSupport demand generation and growth experimentation initiatives.ICP & Buyer Persona EvolutionBuild AI systems to dynamically evolve:Ideal Customer Profile (ICP)Buyer personasAnalyze qualitative and quantitative data from CRM, advertising platforms, and sales feedback.Feed AI-generated insights into marketing and sales processes.Automation Infrastructure & n8n ManagementDesign, build, and maintain complex automation workflows using n8n.Integrate marketing tools, CRMs, advertising platforms, and AI services via APIs and webhooks.Monitor, optimize, and document automation systems for scalability and reliability.Ability to integrate AI and automation workflows directly into website components, landing pages, and marketing touchpoints to enable dynamic, AI-driven user experiences.Ideal ProfileExperience & Marketing SkillsStrong background in digital marketing, growth marketing, or performance marketing, or a software developer profile who has evolved into marketing and growth through AI, automation, and data-driven experimentation.Deep understanding of full-funnel strategies, demand generation, and conversion optimization.Hands-on experience with marketing automation platforms, CRM and lifecycle marketing.Ability to connect marketing activities with sales impact, pipeline, and revenue metrics.Experience working in B2B SaaS or tech-driven environments is a strong plus.AI & Automation ExpertiseProven hands-on experience using AI platforms and tools (LLMs, image/video generation, text-to-speech, etc.).Strong skills in prompt engineering, prompt chaining, and AI workflow design.Experience building AI-powered systems for content generation, personalization, and analysis.Ability to evaluate, test, and integrate new AI tools quickly.Understanding of AI limitations, hallucinations, and quality-control mechanisms.Experience applying AI to real marketing use cases (not only experimentation).Automation & Integration SkillsAdvanced experience designing and managing workflows with n8n.Experience with other automation platforms such as Zapier, Make, or similar tools.Ability to design scalable, fault-tolerant automation architectures.Experience integrating multiple tools and platforms via APIs and webhooks.Strong analytical mindset to debug, optimize, and document automation systems.Technical SkillsBasic to intermediate proficiency in JavaScript.Nice-to-have experience with:Python (for scripting, data processing, AI workflows)PHP (for integrations or CMS-related use cases)Comfortable working with REST APIs, JSON, authentication flows, and webhooks.Familiarity with version control systems (Git/GitHub) is a plus.Experience building and maintaining website components and marketing pages, with the ability to connect front-end elements to automation workflows, APIs, and AI services.Data, Analytics & ExperimentationStrong data-driven mindset with experience in:Marketing analyticsCampaign performance analysisExperiment design and A/B testingAbility to turn data into insights and actionable automation logic.Familiarity with CRM data models and marketing attribution concepts.Mindset & Soft SkillsHigh level of curiosity and continuous learning, especially around AI and automation.Strong experimentation mindset: test → learn → iterate → scale.Ability to work autonomously and take ownership of complex initiatives.Clear and structured communication skills, able to explain technical concepts to non-technical stakeholders.Comfortable working in fast-paced, evolving environments with high levels of ambiguity.Strong sense of responsibility, impact, and business-oriented thinking.What We OfferLead digital growth strategies in a company poised for global expansion.Work with an international, passionate, supportive, and talented team dedicated to excellence.Tech Gear: Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd WideScreen Monitor.Regular team-building events and celebrations.Access to cutting-edge technologies and resources to stay at the forefront.Competitive Compensation: Gross salary ranging from €30,000 to €40,000/year, with performance-based adjustments.Work Policy for BarcelonaThis is a on site position based at the Aticco Bogatell coworking space in Barcelona.Employees working from the Barcelona office must spend 1 full week at the San Vito dei Normanni (Italy) office every 2 months (i.e., at least 6 times per year).The travel schedule will be defined in agreement with the manager.Expenses: 100% of travel and accommodation expenses are reimbursed by Spoki.