B2B Online
hace 2 días
What are we looking for?We are looking for a B2B Online & Content Marketing Specialist to lead and execute our international content strategy and organic growth initiatives.As part of the European Marketing team, based in Madrid, you will work closely with Product, and Sales teams to build scalable content and SEO strategies that support the full buyer journey and drive demand in a high-growth, international environment.What will you do?Your main responsibilities will be:Define and execute Our international B2B content strategy, aligned with business and growth objectives.Lead and optimize multi-country SEO and GEO (Generative Engine Optimization) strategies to increase organic visibility and qualified traffic.Measure and analyze content and SEO performance, turning insights into continuous improvements.Own and evolve our editorial roadmap and tone of voice, adapting it to different markets while preserving our brand identity.Create and oversee high-quality content across formats (articles, reports, blog posts, landing pages, thought leadership pieces) for every stage of the B2B buyer journey, based on competitor, keyword, and audience research to identify new content opportunities.Collaborate closely with Product and Sales to ensure content supports go-to-market initiatives and demand generation efforts.Orchestrate, launch, drive and measurement of marketing campaigns and associated KPIs, plus CRM automation of campaign flowsWhat are we looking for?Background in Online Marketing, Journalism, Communications or similar (if complemented with strong interest / experience in technology is a plus).Experience: 2+ years in B2B content marketing, ideally within B2B SaaS, or high-growth tech companies.SEO & Content Expertise: Proven experience building and scaling international SEO-driven content strategies.Technical Skills: Familiarity with tools such as SEO software, Generative AI, Wordpress, Google Analytics, CRM. (Google Tag Manager is a plus).Soft Skills: Strategic mindset, strong communication skills, autonomy, analytical thinking, and attention to detail.Languages: Fluent English and Spanish is a must. Additional languages are a plus.What we offer you?We offer an environment that allows you to reach your professional and personal goals:A competitive salary based on your experience and role responsibilityHybrid working setup, flexible schedule, intensive day on Fridays and summerMultinational environmentLatest technology to do your impactful workAccess to flexible retribution benefits-
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Madrid, España WhatJobs A tiempo completoWhat are we looking for? We are looking for a B2B Online & Content Marketing Specialist to lead and execute our international content strategy and organic growth initiatives. As part of the European Marketing team, based in Madrid, you will work closely with Product, and Sales teams to build scalable content and SEO strategies that support the full buyer...
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