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Empresa del sector del motor, busca Un/a Especialista de Marketing a freelance Funcions: Execucció de campanyes, assegurant que els missatges publicitaris arribin al públic correcte i de la manera més efectiva possible. Seguint el plà de marketing marcat. Màrqueting digital i tradicional. Desenvolupament d'estratègies publicitàries : Definir els mitjans (on line off line), segons el pla de màrqueting establert i els seus objectius. Determinar els missatges clau i el públic objectiu. Gestió de campanyes publicitàries: Coordinar campanyes en diferents plataformes (ràdio, digital, xarxes socials, premsa, etc.). Supervisar la producció d'anuncis (vídeos, bàners, impresos). Assegurar que les campanyes estiguin alineades amb la identitat de marca. Coordinació amb agències i proveïdors: Col·laborar amb agències creatives, de mitjans o freelance. Controlar els pressupostos i contractes publicitaris acordats pel departament de màrqueting. Anàlisi i seguiment de resultats: Mesurar l'impacte de les campanyes mitjançant KPIs (impressions, clics, conversions, etc.).
