Search Engine Optimization Specialist

SEO SpecialistLuxury Addiction & Mental Health Recovery (International)About the RoleWe are seeking an experiencedSEO Specialistto lead and execute organic growth strategies forOasis Premium RecoveryandSea Recovery Centre— two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients.This role focuses onhigh-value, intent-driven medical SEO, not volume traffic. The goal is to increasequalified enquiries,brand authority, andtop-page visibilityfor competitive rehab and mental health keywords across English-speaking and international markets.Key ObjectivesIncreaseorganic visibilityfor high-intent rehab, addiction, and mental health keywordsImproveranking positionsfor luxury, private, and location-based search termsDrivequalified leads, not generic trafficBuild long-termdomain authority and trustin a regulated healthcare nicheCore Responsibilities1. SEO Strategy & PlanningDevelop and execute acomprehensive SEO strategyfor both brandsIdentifyhigh-value keywords(transactional, long-tail, location-based)Prioritize keywords bycommercial intent, competition, and ROIBuild keyword clusters for:Addiction treatment (alcohol, drugs, behavioural)Mental health & burnoutLuxury / private rehabSpain, Marbella, Costa del Sol, Europe, international searches2. On-Page SEO OptimizationOptimize:Page titles, meta descriptionsHeadings (H1–H3)Internal linking structureContent hierarchy and topical relevanceEnsure each service page targetsone primary keyword clusterImproveconversion-oriented SEO(content that ranksandconverts)To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary3. Content SEO & Editorial DirectionCreate SEO briefs for:Service pagesCondition-specific landing pagesBlog / educational contentFAQs and evergreen resourcesIdentifycontent gapsvs competitorsOptimize existing content for:Search intent alignmentFeatured snippetsE-E-A-T (Experience, Expertise, Authority, Trust)4. Technical SEOPerform regular technical audits:Crawlability & indexationSite speed & Core Web VitalsDuplicate contentCanonicals, redirects, broken linksWork with developers / CMS (WordPress) to implement fixesEnsure SEO-safe handling of:Location pagesLegal disclaimersMedical compliance requirements5. Off-Page SEO & Authority BuildingDevelop and execute awhite-hat link-building strategySecure backlinks from:Health & wellness publicationsRehab and medical directoriesHigh-authority lifestyle magazines and luxury platformsSupport PR-driven SEO initiativesMonitor backlink profile health and remove toxic links if needed6. Local & International SEOOptimize forlocal SEOwhere appropriate (Spain, Costa del Sol, Marbella)Support Google Business Profile optimization (where compliant)Implementinternational SEO best practices:Market-specific keyword targetingSearch intent differences (UK / US / EU)Improve visibility for "near me" and location-based queries where possible7. Analytics, Reporting & KPIsTrack and report on:Keyword rankingsOrganic traffic qualityConversions and enquiries from organic searchUse tools such as:Google Search ConsoleGoogle AnalyticsAhrefs / SEMrush / similarProvideclear, business-focused reports, not vanity metricsTranslate SEO performance intolead quality and revenue impactRequired Experience & SkillsMust-HaveProven SEO experience inhealthcare, rehab, wellness, or YMYL nichesStrong understanding ofmedical SEO & compliance sensitivityExperience rankingcompetitive, high-value keywordsExcellent knowledge of:On-page SEOTechnical SEOContent SEOLink buildingExperience withWordPress and Shopify-based websites, ability to change content and improve usability/readabilityAnalytical mindset with business focusNice-to-Have (Strong Advantage)Experience withluxury brands or HNWI servicesInternational SEO experience (UK / US / EU markets)Understanding ofrehab, addiction, or mental health terminologyCRO knowledge (SEO → enquiry optimization)Experience working alongside PPC / performance teamsMindset We're Looking ForStrategic, not mechanicalFocused onquality leads, not traffic volumeComfortable working in aregulated, trust-based nicheDetail-oriented and data-drivenAble to think long-term about authority and brand reputation