Content Editor Region South Europe

Company Description

WHAT YOU'LL DO

As a Content Editor for region South Europe, you will be responsible for the creation of local content in email, push and in all countries included (FR, BE, ES, PT and IT), you will plan, create and execute content to add customer value, a strong brand image and ensuring customer relevance for all local activities - with the aim to drive traffic and engagement as well as new customers to H&M.

Your key responsibilities include:

CONTENT CREATION

• Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities.

• Closely collaborate with Media leads and Digital team to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice.

• Based on global guidelines, templates and brand identity, create master briefs for email and push for all local activities (full price & deals). This includes writing master copy in English, securing assortment selection and composing layouts in existing templates.

CONTENT COORDINATION

• Brief & coordinate with other teams and team members to execute translations, localizing and publishing of local content.
• Coordinate with the Global Media team to ensure that the latest guidelines and templates are used.

ANALYSIS & FOLLOW UP

• Create variations of copy and content to enable AB tests in email, push and
• Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format.
• Share content insights & learnings with local, regional and global teams.

CUSTOMER TARGETING

• Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way.
• Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs.

WHO YOU'LL WORK WITH

You will be part of the Customer Activation team within the Omni Sales Team, collaborating closely with:

• Global Content Producer teams for global projects and guidelines.
• Regional Digital, Media and Insights teams for local activations and promotions.

WHO YOU ARE

We are looking for people with:

• Marketing or Creative copy/Design degree –or working experience in content editor roles in agency or client side (preferably within fashion) - "creative roles or awareness of the digital fashion industry"
• Experience from coordinating with many stakeholders and teams
• Visual eye for composing content storytelling and assets according to tone of voice, brand guidelines and templates
• Good understanding of content in digital channels such as email, push and websites
• Good knowledge of working in creative tools, CMS and MS Office package
• Excellent English in speaking and writing.

And people who are:

• Passionate about fashion, content production and with knowledge of technical vocabulary.
• Structured, organized, and efficient, while also being creative.
• Analytical and insights-driven, with the ability to track performance and optimize content strategies.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program (HIP) – a global program rewarding long-term dedication.
• Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

• We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. As part of our Equality Plan, at H&M we promote genuine equal opportunities for women and men in all recruitment and professional development processes