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Search Engine Optimization Specialist

hace 1 hora

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SEO Specialist

Luxury Addiction & Mental Health Recovery (International)

About the Role

We are seeking an experienced
SEO Specialist
to lead and execute organic growth strategies for
Oasis Premium Recovery
and
Sea Recovery Centre
— two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients.

This role focuses on
high-value, intent-driven medical SEO
, not volume traffic. The goal is to increase
qualified enquiries
,
brand authority
, and
top-page visibility
for competitive rehab and mental health keywords across English-speaking and international markets.

Key Objectives

  • Increase
    organic visibility
    for high-intent rehab, addiction, and mental health keywords
  • Improve
    ranking positions
    for luxury, private, and location-based search terms
  • Drive
    qualified leads
    , not generic traffic
  • Build long-term
    domain authority and trust
    in a regulated healthcare niche

Core Responsibilities

1. SEO Strategy & Planning

  • Develop and execute a
    comprehensive SEO strategy
    for both brands
  • Identify
    high-value keywords
    (transactional, long-tail, location-based)
  • Prioritize keywords by
    commercial intent, competition, and ROI

  • Build keyword clusters for:

  • Addiction treatment (alcohol, drugs, behavioural)

  • Mental health & burnout
  • Luxury / private rehab
  • Spain, Marbella, Costa del Sol, Europe, international searches

2. On-Page SEO Optimization

  • Optimize:

  • Page titles, meta descriptions

  • Headings (H1–H3)
  • Internal linking structure

  • Content hierarchy and topical relevance

  • Ensure each service page targets
    one primary keyword cluster

  • Improve
    conversion-oriented SEO
    (content that ranks
    and
    converts)
  • To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary

3. Content SEO & Editorial Direction

  • Create SEO briefs for:

  • Service pages

  • Condition-specific landing pages
  • Blog / educational content

  • FAQs and evergreen resources

  • Identify
    content gaps
    vs competitors

  • Optimize existing content for:

  • Search intent alignment

  • Featured snippets
  • E-E-A-T (Experience, Expertise, Authority, Trust)

4. Technical SEO

  • Perform regular technical audits:

  • Crawlability & indexation

  • Site speed & Core Web Vitals
  • Duplicate content

  • Canonicals, redirects, broken links

  • Work with developers / CMS (WordPress) to implement fixes

  • Ensure SEO-safe handling of:

  • Location pages

  • Legal disclaimers
  • Medical compliance requirements

5. Off-Page SEO & Authority Building

  • Develop and execute a
    white-hat link-building strategy

  • Secure backlinks from:

  • Health & wellness publications

  • Rehab and medical directories

  • High-authority lifestyle magazines and luxury platforms

  • Support PR-driven SEO initiatives

  • Monitor backlink profile health and remove toxic links if needed

6. Local & International SEO

  • Optimize for
    local SEO
    where appropriate (Spain, Costa del Sol, Marbella)
  • Support Google Business Profile optimization (where compliant)

  • Implement
    international SEO best practices
    :

  • Market-specific keyword targeting

  • Search intent differences (UK / US / EU)

  • Improve visibility for "near me" and location-based queries where possible

7. Analytics, Reporting & KPIs

  • Track and report on:

  • Keyword rankings

  • Organic traffic quality

  • Conversions and enquiries from organic search

  • Use tools such as:

  • Google Search Console

  • Google Analytics

  • Ahrefs / SEMrush / similar

  • Provide
    clear, business-focused reports
    , not vanity metrics

  • Translate SEO performance into
    lead quality and revenue impact

Required Experience & Skills

Must-Have

  • Proven SEO experience in
    healthcare, rehab, wellness, or YMYL niches
  • Strong understanding of
    medical SEO & compliance sensitivity
  • Experience ranking
    competitive, high-value keywords

  • Excellent knowledge of:

  • On-page SEO

  • Technical SEO
  • Content SEO

  • Link building

  • Experience with
    WordPress and Shopify-based websites, ability to change content and improve usability/readability

  • Analytical mindset with business focus

Nice-to-Have (Strong Advantage)

  • Experience with
    luxury brands or HNWI services
  • International SEO experience (UK / US / EU markets)
  • Understanding of
    rehab, addiction, or mental health terminology
  • CRO knowledge (SEO → enquiry optimization)
  • Experience working alongside PPC / performance teams

Mindset We're Looking For

  • Strategic, not mechanical
  • Focused on
    quality leads
    , not traffic volume
  • Comfortable working in a
    regulated, trust-based niche
  • Detail-oriented and data-driven
  • Able to think long-term about authority and brand reputation