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Senior Product Marketing Manager

hace 39 minutos

Barcelona, Barcelona, España AirHelp A tiempo completo

Department:
Product

Location:
Barcelona

Compensation:
€50,000 - €75,000 / year

Description
AirHelp is continuously expanding its B2B product portfolio, and now we're looking for a
Senior Product Marketing Manager (B2B)
who will own how our products are understood, positioned, and sold. This role sits at the intersection of Product, Sales, and Marketing - with one clear mission:
turn product value into revenue impact
.

You will be the architect of our competitive positioning and the engine behind our sales team's success. Your goal is to translate complex product capabilities into high-impact value statements that resonate with B2B buyers and drive sustainable growth.

What you'll drive:
Build & Own the B2B Value Proposition

  • Define and evolve the value proposition across the full product portfolio.
  • Shape Ideal Customer Profiles, Customer Success processes, Product Insights, and

a clear, differentiated messaging framework that cuts through a competitive B2B landscape.
- Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.

Enable Sales to Win

  • Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.
  • Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.
  • Own the product demo experience - from scripts to environments - so Sales can confidently showcase value.

Drive Market & Competitive Intelligence

  • Continuously benchmark competitors to identify gaps, threats, and opportunities.
  • Translate market signals into clear "how we win" guidance for Sales and leadership.
  • Monitor trends and innovation to proactively influence product and Go-To-Market decisions.

Own B2B Go-To-Market Execution

  • Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines (including value proposition, channels, marketing material, pricing, and KPIs).
  • Collaborate with the Product team to gather
    Customer Success insights
    , turning user feedback into marketing gold.
  • Use win/loss analysis and product usage data to refine positioning and influence the roadmap.

What you'll achieve in the first 12 months:

  • Sales cycles are shorter, and conversion rates are higher due to clearer positioning.
  • Sales teams actively use and trust the enablement materials you've built.
  • Go-To-Market launches are executed on time, with measurable pipeline and adoption impact.
  • Market share grows vs. key competitors.

What sets you apart:

  • Experience:
    5+ years in Product Marketing, specifically within the B2B2C area or Travel sector.
  • Content Mastery:
    Good writing and storytelling skills; ability to create "sales-ready" content that converts.
  • Strategic Mindset:
    Proven ability to build GTM plans that have resulted in measurable pipeline growth.
  • Technical Savvy:
    Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments).
  • Collaborative Spirit:
    A history of building strong relationships with Sales, Product Management, and Field Marketing teams.

Why AirHelp?

  • Culture of Autonomy:
    No micromanagement, no politics. Just builders building.
  • Growth Investment:
    Personal development plans, internal workshops, mentorship, and language classes.
  • Culture That Cares:
    Team events, supportive peers, and a mission you can feel proud of.
  • Flexible Benefits:
    Choose between gym pass, personal development, childcare, transport, or travel subsidies.
  • Global Workstyle:
    Work from anywhere for up to 2 weeks/year, because we know the best ideas come from seeing the world.