Product Marketing Specialist

WELCOME TO SITA

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.

You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward—we're proud to be recognized as a 
Great Place to Work
 by our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Are you ready to love your job?

The adventure begins right here, with you, at SITA.

PURPOSE

This role leads the product marketing activities for some of SITA's most exciting products within its Aircraft division. Acting between Product, Marketing, and Sales, the Product Marketing Manager's primary mission is to bring new products and features to market and help them grow.

ABOUT THE JOB

As Product Marketing Senior Consultant at SITA's Aircraft business, you will contribute towards developing our portfolio and its successful positioning in the marketplace, creating messages that speak directly to the aspirations of our customers. You will provide marketing leadership and support in identifying, planning, and implementing activities that address market opportunities and align with our product strategy, helping to achieve our business goals.

As a vital member of the Product department, you will partner with Product Managers, Sales, and Customer Success teams to understand customers' needs and become the customer's overarching voice. You will develop solid market intelligence to help launch products and features that fit customers' use cases and work closely with other Marketing departments and agency partners to implement successful growth strategies across multiple channels.

You will advocate for your portfolio, own the product's messaging and go-to-market strategy, and be a key sales enabler, helping to convey the product's positioning both internally and externally. This role will enable you to build and sustain excellent relationships with a multicultural, cross-functional team, developing impactful marketing activities.

WHAT YOU WILL DO

• Value Proposition Mastery:
  Develop and refine your products' value proposition, messaging, and positioning across relevant markets.
• Go-to-Market Leadership
  : Own the go-to-market strategy, planning, and cross-team execution for new products and feature releases.
• Creative Content Development
  : Use your product expertise and stellar writing skills to create marketing and sales enablement materials, including presentations, case studies, and demo videos.
• Market Intelligence Maven:
  Provide market intelligence by conducting market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
• Collaborative Innovation:
  Partner with product, marketing, sales, and customer success teams to find new product/market fit opportunities that help shape the product roadmap.
• Multi-Channel Impact:
  Deploy successful product marketing strategies across multiple channels, including digital campaigns and industry events, to support growth

WHO YOU ARE

• 5+ years of successful experience in tech product roles, including product marketing or management. We don't get stuck on the exact number, but we expect you to bring relevant baggage.
• Proven ability to launch and grow products in complex, fast-paced environments.
• Strong understanding of product/market fit, product marketing strategies, and sales enablement.
• Experience in creating marketing materials for technical products.
• Analytical mindset with attention to detail and curiosity.
• Capability to handle both strategic thinking and execution to achieve business results.
• Excellent project management and cross-functional collaboration skills.
• Fluent in English, with strong communication and writing abilities.
• Effective in diverse and virtual teams.
• Aviation enthusiast. Flight operations knowledge is a plus.
• Bachelor's degree required; a master's or MBA is a plus.

WHAT WE OFFER

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

Flex Week:
Work from home up to 2 days/week (depending on your team's needs)

Flex Day:
Make your workday suit your life and plans.

Flex-Location:
Take up to 30 days a year to work from any location in the world.

Employee Wellbeing:
We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.

Professional Development:
Level up your skills with our training platforms, including LinkedIn Learning

Competitive Benefits:
Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.