Yield Analyst

About Softonic:

Softonic is a place where people come first. We care about your personal and professional growth, and we're committed to creating an environment where you can thrive. We believe that our greatest asset is our team, and we're dedicated to attracting and retaining the best talent in the industry.

At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We believe in a "Fail fast, Learn fast" mindset, and we encourage our team members to take risks and think outside the box.

Our culture is built on four core values:

Step up: We are proactive and take ownership of our work. We do the right thing, even when it's hard.

Work smart: We're efficient and effective, making the most of our time and resources.

One team: We collaborate and care for each other. We're proud of what we accomplish together.

Think big: We're curious and open to new ideas. We challenge ourselves to grow and innovate.

We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key. Join us and be a part of a company that values its people above all else.

About the position:

We are a global premium publisher with 28 years of history, providing quality software & APPs download services across multiple languages, also expanding with white labels (Filehippo, ), M&A (Appvizer, Ghacks), Publisher network ), and more partnerships on the way. As our yield analyst, you will oversee the revenue progression, manage yield strategy of Softonic ad offering (direct & indirect) & provide revenue insights on Core Business and guide different teams (Sales, Paid, Adtech, Partnership, Product, Traffic, etc) to make data-driven decisions and optimize revenue sustainably.

The candidate should be a motivated and data-driven professional who loves using data to make business decisions and is passionate about digital media. This role will report to the Director of Advertising.

Key responsibilities:

• Oversee & analyze day-to-day & weekly yield performance of revenue lines, provide insights on fluctuation, alerts when needed, and always recommend a clear plan of action.
• Manage Core & UPR optimisation with BI & pricing recommendation tool (either 3rd party or in-house).
• Work closely with Sales, AdOps/AdTech, and Paid teams to implement, adjust & optimize robust pricing & yielding strategies to improve VoV & RPM.
• Be the bridge between Sales & AdOps/AdTech teams and empower sales with insights on market fluctuations, opportunities, and inventory availability.
• Optimize the global inventory through the different demand channels, pricing models, deal packages, and auction dynamics, finding the optimal balance of fill rate & placement RPM.
• Provide A/B test or lean test analysis with recommendation for revenue-related initiatives.
• Play a leading role in analyzing programmatic data (open bidding/Prebid/Amazon TAM) and making recommendations to the non-Google indirect business.
• Understand the dynamics of Yield, Traffic & Product metrics and make comprehensive analyses to support commercial initiatives.
• Develop and maintain accurate forecasting models for programmatic revenues, pricing trends, and inventory performance. Create regular reports and dashboards to present insights and progress to the management team.
• Work with finance on monthly sales reports & financial closing checks.

Experience and qualifications:

• At least 2 years of working experience working as a business analyst, preferably with experience in digital marketing/monetisation business.
• Experience of SQL & BigQuery is required.
• Experience of working with BI platforms, like Tableau, QlikCloud, & advance skills of Google Analytics, DataStudio, and MMPs (like Appsflyer).
• Advanced knowledge of AI solutions is preferred.
• Knowledge of the online advertising ecosystem.
• Experience building analytical models and working with structured and unstructured data sets to drive business decisions.
• Strong logical thinking & ability of multi-tasking & work under pressure.
• Excellent communication and project management skills with strong business acumen.
• Ability to work on own initiative in a fast-moving environment.
• High level of motivation, determination, and commitment.
• Excellent command of both written and spoken English is required.

Why Softonic?

• Private Health Care
• Hybrid Work Model 
• Tax consultant
• Dining Room
• Gaming room & Terraces
• Free Fresh Fruits, Coffee, Snacks & Drinks
• Pizza & Beers Every Thursday
• Language Classes (English, Spanish, French, Catalan)
• Training Program
• Discounts At Gyms & Restaurants
• Flexible spending plan
• Day off at your birthday

Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic. If you need any specific accommodation/adaptation due to a disability during the recruitment process, please send us an email to with your request and we'll contact you.

You are welcome to share your pronouns in your application (e.g., she/her, he/him, they/them).

Ready to embark on a transformative professional adventure? Let's build the future together.