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Content Manager
hace 3 horas
About ZincoAt Zinco, we're building the back-office of the future for millions of small businesses: accounting, taxes, payroll, financing — all powered by cutting-edge AI and a team of advisors who truly understand what matters to clients.Technology powers everything. But real impact comes from people.Our team is the enginebehind Zinco: we help thousands of SMEs stay on top of their finances and taxes with accuracy, rigor, and a proactive mindset. By combining tech and human support, we free up business owners to focus on what really matters — growing their companies.We're now looking for someone to help shape how Zinco tells it story and turns real work into real growth.Your missionHelp build and run Zinco's content engine so it reliably creates demand, accelerates sales cycles, and unlocks expansion.This is not a "post on social" role. It's a commercial content role: you'll turn founder POV, sales, and client teams to turn real insights, workflows, and proof into assets that drive revenue.What you'll doBuild founder-led content (the core engine)Run weekly founder interviews to extract sharp POV and concrete insights.Ghostwrite high-signal posts in the founders' voice (clear opinions, no generic fluff).Schedule and maintain an editorial backlog and publishing cadence (consistency > bursts).Repurpose intelligently: one insight → multiple formats (post, newsletter, sales asset).Create proof that converts (sales + credibility assets)Produce case studies with real "before/after" narratives and measurable outcomes.Build objection-killers: switching costs, trust, accountability, price, "why now."Write and ship landing pages for key segments/use cases (conversion-oriented).Package customer stories and workflow examples into reusable collateral.Own distribution and growth loopsManage the primary channels (e.g., founder LinkedIn + newsletter) end-to-end.Design and run inbound campaigns (newsletter drops, webinars, content launches) with a clear commercial goal.Coordinate co-marketing content with partners (banks, SaaS tools, advisors) when relevant.Build lightweight SEO clusters only where Zinco can realistically win.Test formats and hooks; double down on what drives demos and qualified conversations.Content operations and measurementSet up a content system: calendar, approvals, asset library, versioning, reuse.Track performance beyond vanity: assisted pipeline, demo conversion, sales cycle impact.Create a simple intake process so the team doesn't derail the roadmap with random requests.Ensure content is usable by Sales and Client teams (not "marketing content" nobody touches).Requisitos mínimosWho you areStrong writer: you can write sharp, specific, high-clarity copy in Spanish and English. You have at least 2 years of experience in content, marketing, or communication.Commercial mindset: you think in pipeline, objections, conversion, and compounding effects.High judgment: you know what's signal vs noise; you don't hide behind "brand".Client/Workflow curious: you can extract real insights from messy SME reality.Bonus: experience in B2B services, vertical SaaS, or tech-enabled marketplace/rollups.Why this role is uniqueDirect leverage on growth: your work will show up in pipeline quality and sales velocity.Founder-level access: you'll shape how Zinco communicates, not just execute tasks.Real proof, real clients: you'll tell stories grounded in tangible workflows.Early builder energy: Small team, fresh canvas, big upside.How we workFlexibility & hybrid work: we believe in ownership and responsibility over schedules. We trust people to manage their time and deliver results. We also value working side by side: we enjoy being together in the office around three days per week to collaborate, think, and build as a team.Tools & setup: AI-first tools and workflows, latest-generation hardware, and everything you need to work faster and better. If a tool helps you move quicker or think clearer, we want you to have it.Growth & development: You'll have a dedicated training budget to invest in whatever helps you grow. We're clear about where we are and where we're going as a company, and you'll have two performance reviews per year to support your development and career progression.Compensation: We believe in a meritocratic culture: your impact and results directly shape your growth and progression. We also offer flexible compensation (transport, restaurants, and other benefits) to make your day-to-day easier.Founder mindset & referrals: We like to grow with people who think like builders. That's why we have a referral program — whether you bring great clients or future teammates.
